74% of marketers say it’s important to have a cohesive omnichannel experience for customers. In fact, 73% of shoppers use more than one channel during their shopping journey. Let’s say a prospective client finds your car dealership on a search engine like Google. While they’re searching, they find other car dealerships on Google, in an email, on social media, and in YouTube video. Chances are, they’re more likely to remember the brands they see over and over again. A successful digital marketing strategy requires more than one tactic. With an integrated marketing strategy, you can attract more leads and boost your business.
Keep reading to discover the top benefits of developing an integrated marketing approach.
1. Build Brand Visibility and Trust
If people don’t know who you are, what reason do they have to choose your dealership over someone else’s? It can take five to seven impressions before you can develop even a little brand awareness. However, your brand has to appear consistent each time.
Otherwise, potential buyers might think you’re someone else.
An integrated marketing strategy will unite all of your efforts under the same umbrella. The more often customers see your brand, the more brand awareness you’ll develop. As you appear in front of more people, more often, they’ll begin recognizing your brand.
It’s important to make sure your brand appears the same across every marketing channel. Make sure your colors, fonts, imagery, tone, and voice are consistent. You should also use the same logo to boost brand recognition.
As brand visibility and recognition develop, you can also begin developing a relationship with customers. They’ll recognize your brand based on the message and values you communicate. Building this rapport will make it easier for customers to trust your business.
Without that trust, potential car buyers will turn toward another dealership instead.
2. Eliminate Confusion
Seeing a completely redesigned brand on each marketing channel could confuse your audience. For example, potential car buyers might see your brand on social media but fail to connect it with your website.
A well-thought-out digital marketing strategy can help you avoid causing confusion.
Creating a uniform message and brand image will help people connect your brand on every platform. However, you’ll need to make sure your overall message is uniform as well. Your newspaper ad, Facebook page, and email marketing might all convey different messages that fail to connect.
As a result, customers might fail to connect your brand across every marketing platform. Instead of engaging with your message, you’ll scare them off.
An integrated marketing strategy will unite your tactics within one cohesive campaign. By deciding on a clear message, you can focus customers on a single goal (buying a car). Then, your customers won’t feel confused about who you are or what you offer.
Focus your brand on a single vision. For example, your dealership might want to “provide customers with their absolute dream car.” You might make offering customers with energy-efficient options your goal instead.
Choose a message. Make sure it’s clear and concise. Then, communicate that message across your campaigns.
3. Remain Top-of-Mind
A cohesive message will also help you remain top-of-mind with potential buyers.
When you create a united brand, you’ll begin building brand awareness and recognition. The next time a prospective car buyer thinks about purchasing a new vehicle, they’ll remember your brand instead of someone else’s.
Posting your digital marketing content across different channels will give them the reminder they need.
For example, let’s say someone visited your website to read a blog post. After subscribing to receive your emails, they received a reminder about an upcoming sale weeks later. These strategic digital marketing strategies will help you remain top-of-mind when prospects are in the market for a new car.
4. Become a Thought Leader
Becoming a thought leader can help you gain a competitive edge. People want to buy from the best in the business. By creating high-quality, informative content, you can show prospective buyers you’re a knowledgeable resource in the industry.
Becoming a thought leader by posting regular blogs and digital marketing content is another way to boost your brand. At the same time, you’re creating content you need to remain top-of-mind with customers.
A search engine optimization (SEO) strategy is an effective way to become a thought leader. SEO involves researching what your customers are searching for. Then, you use your keyword research to make compelling, informative content.
Make sure your content is informative and well-researched.
As you rank higher on search engines like Google, you’ll position yourself ahead of competitors. This top-of-page position will make you appear credible and authoritative.
People are more likely to trust a brand with that top ranking. With an integrated marketing strategy, you can unite your SEO efforts, email marketing, website, and social media to boost your brand, ranking, and credibility.
5. Increase Media Coverage
One of the most effective ways to step out of the crowd is to use data-driven PR. People want stories they can connect with. Connecting with PR resources, including publications and reporters, can help you stand out from competitors.
Then, your brand will appear in more publications.
In order to improve your public relations, you need a strong, cohesive brand first. Your integrated marketing strategy will ensure your branding and SEO help you catch the attention of these publications.
6. Keep Your Message Consistent
In order to develop a multi-faceted marketing plan, you need to keep your message consistent. After all, you can’t plan where customers will see your first. You can develop a plan for each of your marketing channels, then unite them to achieve the same goals.
An integrated marketing plan will keep your message consistent. A cohesive message will make it easier for people to become familiar with your brand.
7. Improve Your ROI
All of your digital marketing content takes time and money to develop. That includes images, graphics, blog posts, videos, and more. In order to make the most of these assets, you can create a digital marketing strategy to ensure they achieve the same goals.
By making the most of your content under an integrated strategy, you can save money and boost your ROI.
Speed Up Sales: 7 Reasons You Need an Integrated Marketing Strategy
Attract more people to your dealership and speed up sales. Now that you’re equipped with these reasons to develop an integrated marketing strategy, get to it! By developing a strong digital marketing strategy, you can boost your brand and sell more cars!
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