The rule of 7 says that a person needs to hear a message at least 7 times before they will take action on it. Your on-hold greeting can do some heavy lifting for your business by repeating your branding and marketing messages while your customers wait.
Custom on-hold messages also give you a chance to upsell your products or services, cross-sell related items, and build customer loyalty. By using an on-hold greeting, you can turn a wasted opportunity into a powerful marketing tool.
Keep reading as we discuss some of the benefits of using an on-hold greeting.
What Is an On-Hold Greeting?
An on-hold greeting is a recorded message that plays when customers call your business and are placed on hold. On-hold greetings can be used to inform customers about your business, promote your products or services, provide helpful information, or simply thank them for their call.
There are some benefits to using on-hold greetings in your business which we discuss below.
1. Increase Brand Awareness
When customers hear your company name and message regularly, they’ll start to remember it. This is especially important for businesses with a new product or service that they want to promote.
On-hold greetings are a great way to educate your customers about your products or services. You can use them to describe features, highlight benefits, and explain how your product works.
Your brand awareness will increase, and customers will be more likely to choose your company when they need the services or products you offer.
2. Improve Customer Loyalty
On-hold messages give you a chance to show off your company’s personality and build a relationship with your customers. By humanizing your brand, you’ll make it more relatable and trustworthy.
Regularly updated on-hold messages also keep your customers engaged and let them know that you’re always thinking of them. This will improve customer loyalty and make them more likely to do business with you again in the future.
Make your customers feel valued by showing them that you care about their time. By thanking them for their patience and letting them know that you appreciate their business, you can build customer loyalty.
3. Increase Sales
On-hold messages present a perfect opportunity to upsell your products or services. For example, if a customer is on hold waiting for customer service, you could use the opportunity to promote a related product that they might be interested in.
You can also use on-hold messages to cross-sell products that complement each other. For example, if a customer is buying a dress from your store, you could suggest they buy a pair of shoes to go with it.
On-hold messages are an effective way to increase sales and boost your bottom line.
4. Save Money
On-hold messages are a cost-effective way to market your business. They’re relatively inexpensive to create, and you can use them over and over again.
On-hold messages are also a great way to reach a wide audience without breaking the bank. You can use them to target new customers and market to your existing customer base.
By using an on-hold message, you can save money and get more bang for your marketing budget.
5. Improve Customer Service
On-hold messages can improve customer service by reducing wait times and holding times. By providing information about your products or services, you can answer common questions and help customers resolve issues without having to speak to a customer service representative.
You can also use on-hold messages to direct callers to your website or other resources where they can find more information. This will reduce the number of calls to your customer service line, freeing up representatives to handle more complex issues.
On-hold messages are a valuable tool that can be used to improve customer service and reduce costs.
6. Enhance Your Professional Image
On-hold messages present an opportunity to enhance your company’s professional image. By using a professional voice-over artist and creating high-quality messages, you can project a positive image of your business.
This is important for businesses that want to attract new customers and build trust with their existing customer base. On-hold messages are a reflection of your company, so it’s important to make sure they’re polished and professional.
The Dangers of Dead Air When Placing Callers on Hold
If you have to place a caller on hold or they’re waiting to be transferred to someone, it’s very important that you don’t leave them in silence. Dead air is very off-putting for callers and makes them feel like they’re not valued.
It can also be confusing, as they don’t know if they’ve been disconnected or if they’re still on hold. This can lead to frustration which is the main emotion callers feel when they’re on hold.
So, it’s important to have some form of on-hold greeting, even if it’s just music, so the caller knows they haven’t been disconnected and that you value their time. Don’t leave your callers in silence, use on-hold greetings to humanize your brand and build customer loyalty.
Reduce Hang-Ups with On-Hold Greetings
On-hold greetings are a powerful marketing tool that can help you increase brand awareness, improve customer loyalty, and increase sales. By using custom on-hold greetings, you can turn a wasted opportunity into a powerful marketing tool.
If you’re not using on-hold messages as part of your marketing business strategies, you’re missing out on a great opportunity to engage with your customers. Ready to get started?
The Killer Spots Agency produces high-quality on-hold messages that will engage your callers and leave a lasting impression. Contact us today to learn more about our services and order your custom on-hold greeting.
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