4 Website Design Tactics That Improve User Engagement

web design

The success of a website design is determined by user engagement. However, what does this mean? As a business, the ultimate engagement you are seeking is a product purchase or a quote request. Nonetheless, if visitors are not interacting with your website design, you are not making sales.

No matter the business, it is essential to create a user engagement strategy. You may have a beautiful website, but if it is not easily usable than engagement and the site’s effectiveness will be low. So, what website design tactics will improve user engagement?

Easy Navigation 

The longer it takes for a visitor to find the information they are looking for, the more likely they will become frustrated and leave. Easily understood navigation is a must. A visitor should find what they are looking for in 3-4 clicks. Once they leave your site, they will find what they are looking for somewhere else.

Stickiness 

Each time a user visits your site, it dramatically increases the likelihood of a sale. In marketing, this is called effective frequency. It takes repeated exposure to your marketing message to make a sale. Therefore, use a blog to share content valuable to visitors, creating a reason to engage and return.

Social Media Integration 

Social signals are an important form of user engagement, and search engines use this behavior to determine a website’s popularity and reliability. Ensure your site encourages following your social media accounts, and provide tools to share your content. Again, this goes back to creating content valuable to visitors.

Become Mobile-Friendly 

Smartphones are increasingly becoming the preferred method for accessing the internet. If your site is not viewable and usable on a mobile device, visitors will become aggravated and move on. A responsive website design will adjust your site based on the device while preserving the content and function.

What haven’t we covered yet that is important to you? If you would like more website design tactics that will improve user engagement, or need additional information, please contact us.

Essential Ways To Improve Your Website Design

website

Everyone understands the need for a great website design. Your website is a reflection of your company. Therefore, your credibility and authority rely on having a top-notch design. Moreover, a design must capture the attention of your audience not only to motivate sales but because user engagement is a major factor in search result placement. Therefore, a design must build trust, keep your visitor’s attention, and encourage clicks and social sharing.

There are hundreds of details and ingredients that go into successful website designing. However, not everything works for every type of business, Nonetheless, there are ways to improve your website design no matter what industry.

1. Diminish Clutter –

An overly cluttered design can confuse visitors, create distractions, and make finding information difficult. Remove everything that diverts attention from your message.

2. Include White Space –

This is the area left empty on your web pages. The great benefit of white space if making your content easier to read and make guiding a reader’s attention to a call to action more manageable.

3. Use the Power of Color –

Marketing firms have long understood the psychology of color and use this power in everything from advertising to logo design. Whether your image is youthful, wealth, or trust, use colors that strongly conveys that message.

4. Stop Using Stock Photos –

Your visitors know that those stock photos do not represent you or your company. Additionally, these images make your website look very generic. A better choice is using a professional photographer.

5. Improve Navigation –

A visitor to your website should find the information they are looking for within a few seconds. Visitors will leave if they become frustrated. Moreover, primary menus should focus only on main pages.

6. Increase Speed –

It is a simple fact that the longer it takes your site to completely load, the more likely a visitor will become aggravated and leave. Optimize your site to load quickly.

What haven’t we covered yet that is important to you? If you would like to talk more about ways to improve your website design, or need more information, please contact us.