As a little fish in the big pond of industry, it’s important to strategize and market yourself correctly to help your business stay afloat. Fully understanding how to communicate on Twitter is essential to fully utilize it.
Consistency is Key
Setting up a social strategy, and posting consistently is one of the best practices you can do as a business.
Twitter is about short, frequent, click-worthy or read-worthy updates.
Use Images and Videos
Visual content is king. Adding images and videos to your tweets will lead to big increases in your engagement and retweets.
#Hashtag Sparingly
Be careful with how many hashtags you insert into your tweets.
Using too many hashtags will make your tweets hard to read. Though, adding a couple will help increase the scope of your tweet and engagement.
Keep Conversations Going
It’s important to keep conversations open with your audience. Make sure to stay on top of comments, mentions or replies.
If you show that you are responsive, people will be more likely to engage with you in the future.
Promotions
As a local business, you can use Twitter to promote special promotions, deals and or coupons to your followers and audience.
There are a lot of different strategies to use for promoting deals or coupons on Twitter.
You can use it promote the daily drink special or highlight a coupon you’re running that week on pest control.
Each industry and business will use this tip in a different way.
Cross-marketing
For smaller business especially, it’s important to promote your Twitter profiles on your other social channels.
This will not only help you boost the visibility of your profile but can lead to more engagement from your audience.
Have any question about marketing on Twitter or any other Social Media? Don’t hesitate to contact us!