instagram

Over the past couple of years, Instagram has become a power house in the realm of social media. With over 700 million monthly active users, the platform has become a great place to share content with your audience.

Whether your strategy needs an update or you’re a newcomer to this social media network, you can use these 6 tips to help your improve your Instagram marketing. 

1. Your profile is key

As a company, don’t get too caught up in fitting all of what you do in 150 characters. Focus on your most important description or your next big thing – be it an event, promotion or product launch. Since the only clickable link is in your Bio section, make a habit of updating it frequently. Think about promoting more than your website. You can include the link to event registrations, app downloads or even purchases links.

2. Get Creative

Focus on the solution you provide to your audience, not the products you sell. On Instagram, it’s necessary to show value to your customers and look great while you do it. Never underestimate the fact that the most important asset on this social media network is visual content.

3. Stop, collaborate and listen

Instagram is one of the strongest social media channels for highlighting collaborators and sharing customer success stories. Take into account that not everyone is monitoring hashtags on social media, so tagging an account is usually a better choice if you want to get noticed.

4. Analyze your Instagram ventures

Without taking a step back and analyzing what worked and didn’t, marketing becomes a guessing game. Make sure to regularly measure your follower count, engagement, and clicks, all to refine and improve your strategy.

5. Show them the business behind the curtain

Customers have a natural curiosity about where their products/services come from, and you can use Instagram to show them the whole lifecycle.

If nothing comes to mind, you can share something that everyone has – sketches, notes, and filled whiteboards or blackboards. You may find that it’s best to try out different post types until you strike gold with the one that will engage the audience.

6. Use hashtags wisely

Use hashtags to expand your reach. These can be campaign specific or general – all that’s important is that they are relevant. This makes it easier for people to find content related to you as well as your main account. It’s best practice to use between three to five hashtags and consider how you add hashtags. Whether they’re added at the end of the post, in a comment or in the actual post.

Have any more questions about Instagram marketing or about any other social media? Contact us here!

Storm Bennett is CEO of six-time Telly Award-winning Killerspots Agency, On-Air talent, International Voice over and Marketing Maven.
Storm Bennett is a true renaissance man. A distinguished marketing guru, business strategist, and an international voice talent for over 30+ years, Storm has helped brands discover their unique voice, elevating awareness of their businesses above the noise of competitors.
By leveraging his industry experience, strategic execution of marketing plans and implimenting his vetted staff of professionals, Storm speaks directly to his clients’ target audiences, increasing market share and driving conversions for clients in every industry across the United States. In the Cincinnati and Tri-State region, there are few media personalities as
well-known as Storm. His flair for captivating audiences is famous and his
skills in endeavors ranging from television, radio, voiceovers, and omnichannel
marketing have been bolstering businesses for three decades and counting. Storm’s natural talent for capturing the interest of audiences has helped build a media legacy that includes receiving the Business Journal’s ‘40 Under 40’ recognition, winning six Telly awards, being the emcee for the Palm Beach Tan Award shows, and being CBS Cincinnati’s Business Minute host, just to name a few. Storm continues to be one of the most dynamic, sought-after personalities in the Tri-State area and beyond, bringing his wide range of experience and magnetic charm to elevate every project he touches. Together with his clients, Storm creates meaningful, strategic approaches to individual media plans, building each from the ground up while taking into account the unique needs and business challenges of each brand.
Few CEO’s can boast an entrepreneurial fame based solely on their personality and distinctive voice, but Storm is one of them. But as his clients will tell you, working with Storm and his team nets them much more than just a charming personality and voice. As the driving force behind the scenes of KillerSpots Agency, each of Storm’s clients receives a full suite of marketing solutions coupled with purposeful, strategic applications that will drive meaningful engagement and ROI. KillerSpots’ solutions include:

Radio Commercials
Jingles
Voiceovers
On-Hold Messaging
Video Production
Digital Marketing
Strategic Media Buying and Planning
SEO and SEM
Green Room Studio Rentals
Complete Brand Makeovers

Since 1999, everything a client could need for triggering exponential and trackable growth can be found within Storm’s KillerSpots Agency.
Never one to fear a jump into the unknown, Storm’s career began in the 90s when he became an intern for the Glenn Beck Program on Baltimore’s B-104FM/WBSB. This initial foray into radio proved formative for Storm, giving him a strong foundation to understand the power of radio and his own voice. It started him down the path to become the true renaissance man he is today.
After dipping his toes into talk radio, Storm continued DJing coast-to-coast in hot markets like Washington DC, Baltimore, Ocean City, Houston, Atlanta, New Jersey, and New York; catapulting clients to success in every location. Storm has mastered the media and advertising worlds in the years that followed, serving not only as a leading voice but as a pivotal thought leader in marketing and advertising.
When it comes to meaningful marketing, Storm’s talents are second to none. From pinpointing his clients’ business needs and moving to create comprehensive marketing and advertising strategies that surround target audiences, Storm and KillerSpots build marketing campaigns that drive conversions and build consumer loyalty for brands across a range of industries. He’s been the face and voice of numerous companies via nationally aired television commercials, websites, and corporate events, even emceeing corporate functions, and has been the face of a number of major brands, such as BMW, Honey Baked Ham, Frisch’s restaurants, and Pirates Cove Tropical Grill.
When placed at the helm of a brand, Storm has shown time and again a natural ability to ignite growth. In the late 90s, Storm was the Vice President of Entertainment and Marketing for Chills and Thrills, Inc. Soon after, he would be hired and move to Cincinnati as the Entertainment and Marketing Director for The Yucatan Liquor Stands.
Within a few years, Storm would become a partner for Yucatan, and he would stay in Cincinnati, where he’s still making a mark on the media and marketing landscape there today.
Since moving to Cincinnati, Storm has become regionally known from stints as a DJ for KISS 107FM and MIX 94.1FM. Over the course of the past 20+ years, Storm has also been an integral part of the Sinclair Broadcasting team, where he is an on-air personality, brand ambassador and commercial voiceover talent heard and seen on Cincinnati’s CBS affiliate; Local 12 – WKRC and the My Networks; Star 64.
While he holds a bachelor’s degree in Television, Theatre, and Marketing from Maryland,
Storm attributes his success to having a strong, old-fashioned work ethic and a genuine passion for the work he does as well as the businesses he supports.
Storm Bennett is married to Heather Bennett (CEO of Dès Vu Experiences, llc.)
Storm and Heather are passionate about giving back and is involved in local charities such as The Make A Wish Foundation and the Ronald McDonald House.
To book or Contact Storm Bennett, please contact:
Marla Marrs @ The Killerspots Agency. (513) 270-2500

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