How to Make Brand Videos That Enhance Your Company’s Message

While developing their marketing strategies for 2020, more companies have decided to add brand videos to the mix. In fact, marketers who use video in their branding grow revenue 49% faster than non-video branding. However, you need to make sure your videos properly portray your brand first.

Don’t rush it. Instead, make a plan and stick to it!

Here are eight tips to help you improve your brand videos this year. With these tips, videos can communicate your brand and help you connect with customers.

Ready to give your brand a boost? Get started with these eight essential tips for the best brand videos!

1. Determine Your Goals

The first step to creating the best brand videos is to determine what you’re hoping to achieve in the first place. 

For example, are you trying to increase brand awareness for your company or a new product? Maybe you want to establish yourself as a thought leader in your industry. Either way, video marketing can help you get there!

Knowing your goals will help you determine what type of content to include.

If you want to expand your brand, create videos that are entertaining or inspiring. Make your videos so engaging that viewers can’t help but share them. 

If you want to establish yourself as a thought leader, consider sharing your expertise. For example, you can create an educational how-to video or provide product demonstrations. You can also create a complication of facts and stats that are relevant to your industry. 

Maybe you want to inspire people to visit your website. If that’s the case, create a teaser to pique your audience’s interest. Then, you’ll entice them to click over to your website for the full content.

Brand videos can help you drive sales as well. For example, you can use videos to demonstrate new products or provide customers with helpful tips. You can also create branding videos that include a limited-time offer to encourage purchases.

Determining a goal for your branding videos can keep your videos focus.

Then, you’re more likely to achieve your goals!

2. Know Your Audience

In order to create videos that resonate with your audience, you need to know your audience first.

What problems do your customers face each day? What solutions can your product or service provide them? What videos will pique their interest?

Consider creating buyer personas for your customers. Separate them by:

• Age
• Gender
• Marital status
• Location
• Income
• Shopping behavior
• Interests

Then, determine what your audience is already searching for. You can explore the videos your competitors have already created to see what works—and what doesn’t. What video elements do viewers respond to the most?

Maybe you’re addressing an audience that doesn’t know a lot about your industry. In that case, you’ll need to create branded videos that explain the basics. If you’re talking to experienced customers, on the other hand, you can focus on providing them with additional value. 

Your messaging will differ based on your target audience. By catering your content to a specific audience, you’re more likely to attract them to your brand.

3. Use Your Voice

Your company brand consists of different elements, including your voice, tone, personality, color scheme, and logo. Since your brand videos are an extension of your company brand, they need to include some of these elements. This includes your voice and tone. 

Take a look at your website copy. How do you speak to your customers? What words and phrases do you often use?

Keeping a consistent voice in your brand videos will show people your brand is consistent, too. 

As a result, customers are more likely to recognize your content on different channels. 

4. Visualize Your Brand

Remember, your brand is composed of visual elements as well. Try adding your brand colors to your videos. This tip can help people recognize your company’s content. 

You can incorporate your company colors in the background of your video. If your office walls are painted with your company colors, try filming there! You can add photos, text, or other visual elements to your videos as well.

Adding elements that match your overall brand will help you tie various brand materials together.

Don’t forget to add your logo as well! Some companies include their logo as a watermark in the corner of their video. This can help improve brand recognition even as people continue watching your video.

5. Choose a Style

There are many video styles you can choose from. These include:

• Culture
• Interviews
• Events
• Product reviews
• Tutorials
• Presentations
• Vlogs
• Webinars
• Testimonials/reviews
• Animations
• Behind-the-scenes
• Live streaming

Consider your target audience and goals. Then, choose the type of video style that will best help you achieve those goals.

6. Shoot & Edit

Once you have a plan in place, start shooting! Consider creating a script beforehand so you can make sure to keep on track.

Don’t forget to end your video on a strong call-to-action (CTA). A compelling CTA can help you increase conversions and sales. According to this report:

• Mobile video consumption grows by 100% each year
• 90% of customers report videos help them making purchasing decisions
• 87% of online marketers are using video content
• Adding a video to marketing emails can increase clickthrough rates by 200 to 300%
• Embedding videos on your landing pages can increase conversion rates by 80%

After creating your video, edit it thoroughly. Take this time to create a transcript, which can improve your search engine optimization. That way, more people find you and your brand videos!

7. Get It Out There

Once it’s perfect, start sharing your new video. Consider where your customers spend their time. This can include social media platforms, YouTube, or your own blog.

Don’t forget to optimize your videos with target keywords to expand your reach.

8. Analyze & Optimize

After a while, review your data. Which videos are your viewers responding to? Study each video’s analytics, including views, shares, and other metrics.

Then, use this data to optimize your future videos! That way, you can expand your viewership each time you film. 

Enhance Your Company’s Image: 8 Tips for Making Brand Videos

Expand your brand! With these eight tips, you can make brand videos that resonate with your customers.

Ready to stand out from the competition? Contact us today to get started!