Category: Jingles

Catchy commercial jingles have been around for decades, and they continue to be powerful tools for advertisers. From “Nationwide is on your side” to McDonald’s “I’m lovin’ it,” these tunes have a way of getting stuck in our heads and influencing our choices. So what is it about these catchy tunes that make them so effective? Let’s find out!

The Science of Memory and Jingles

One of the main reasons why commercial jingles are so effective is that they tap into our brain’s natural ability to remember and recall information. According to psychology research, our memory works better when information is presented in a structured and repetitive manner. This is known as the ‘chunking’ process, where we group information into smaller, more manageable units. Commercial jingles precisely package information about a product or brand into a short, memorable tune.

Another factor that makes jingles so memorable is the use of rhyme and rhythm. Studies have shown that musical information tends to be stored in a different part of the brain than language, meaning that when we hear a jingle, we are more likely to remember the tune and the words that accompany it. Additionally, the repetition of the jingle in various commercials helps to strengthen the neural pathways associated with the tune, making it even more memorable.

Emotional Impact of Jingles

A jingle’s memorability isn’t the only way they are so memorable. Another reason is their ability to evoke emotions. According to psychologists, music has a direct impact on our emotions, and we often associate songs with specific feelings or memories. Advertisers capitalize on this by creating jingles that evoke positive emotions, such as happiness, excitement, or nostalgia. These emotions can then become associated with the brand or product, making us more likely to choose it over competitors.

For example, consider the iconic Coca-Cola jingle, “I’d like to teach the world to sing.” The melody is uplifting and joyful, evoking feelings of happiness and togetherness. This emotional connection makes consumers more likely to associate these positive feelings with the Coca-Cola brand, influencing their purchasing decisions.

The Persuasive Power of Jingles

Finally, commercial jingles can be incredibly persuasive. This is because they often contain messages that are designed to appeal to our cognitive biases, which are the mental shortcuts that help us make decisions. For example, many jingles use the ‘bandwagon effect,’ a psychological phenomenon where people are more likely to adopt a particular behavior if they believe that others are doing the same. By creating a catchy tune that implies a product is popular or well-liked, advertisers can persuade consumers to join the ‘bandwagon’ and purchase their product.

On top of that, another persuasive technique used in jingles is the use of ‘social proof.’ This is where advertisers present their product or brand as being endorsed by celebrities or other trusted figures. By leveraging the power of authority, advertisers can persuade consumers that their product is worth purchasing.

Conclusion

The power of catchy commercial jingles lies in their ability to tap into the psychological principles of memory, emotion, and persuasion. By creating memorable tunes that evoke positive emotions and appeal to our cognitive biases, advertisers can influence our purchasing decisions and build strong associations with their brand. As long as these psychological factors continue to drive human behavior, we can expect commercial jingles to remain a powerful tool in the world of advertising.

KillerSpots Inc. is an incredibly innovative digital marketing agency and production house that has been providing services to clients across the globe since 1999. Our offerings include SEO, video production, social media management, and a wide range of other services. If you’re looking to create a stunning jingle for your business, work with us today!

Have you ever found yourself humming a catchy tune long after seeing a commercial? You may have been the target of a successful jingle. Jingles, those short and memorable tunes used in advertising, have been around for decades and are still popular tool for marketers. But what makes them so effective?

In this article, we will explore the value of jingles in advertising and discuss the benefits they offer to businesses. From increased brand awareness to emotional connections with consumers, jingles are a powerful tool that can help businesses stand out in a crowded market.

What are Jingles?

A jingle is a short, catchy tune or song used in advertising to promote a product or service. Jingles are often used in radio and television commercials but can also be used in other forms of advertising, such as online or billboards. The purpose of a jingle is to create a memorable and positive association with a brand or product.

The Benefits of Using Jingles

Jingles have been used in advertising for decades, and there are several reasons why they are still a popular tool for marketers today. Here are some of the benefits of using jingles in advertising:

1. Increased Brand Awareness

One of the main benefits of using jingles in advertising is that they can help to increase brand awareness. A catchy tune can stick in a person’s head for days or weeks after hearing it. This means that every time they think of the tune, they will also think of the brand that it is associated with.

2. Emotional Connection

Jingles can also help to create an emotional connection with consumers. A well-crafted jingle can evoke feelings of happiness, excitement, or nostalgia. This emotional connection can build brand loyalty and encourage repeat purchases.

3. Uniqueness

Jingles can also help to make a brand stand out from its competitors. A unique and catchy tune can be more memorable than a simple tagline or slogan. This can differentiate a brand from its competitors and make it more special to consumers.

4. Cost-Effective

Jingles can be a cost-effective advertising tool. Once a jingle has been created, it can be used in multiple advertising channels such as radio, television, and online ads. This means brands can get more mileage from their advertising budget by using a jingle.

Examples of Successful Jingles

There have been many successful jingles over the years. Here are a few examples:

1. McDonald’s “I’m Lovin’ It”

The “I’m Lovin’ It” jingle has been used by McDonald’s since 2003. The catchy tune has been used in television commercials, online ads, and even as a ringtone. The jingle has helped to increase brand awareness and create an emotional connection with consumers.

2. Kit Kat “Give Me a Break”

The “Give Me a Break” jingle has been used by Kit Kat since the 1950s. The catchy tune has become synonymous with the brand and has helped to increase brand loyalty.

3. State Farm “Like a Good Neighbor”

State Farm has used the “Like a Good Neighbor” jingle since the 1970s. The catchy tune has helped to create an emotional connection with consumers and increase brand loyalty.

Conclusion

Jingles are a powerful advertising tool that can help to increase brand awareness, create an emotional connection with consumers, differentiate a brand from its competitors, and be cost-effective. Creating a successful jingle takes time and effort, but the benefits can be significant. The next time you hear a catchy tune in a commercial, remember the power of jingles in advertising.

For award-winning jingles and other top-notch advertising services, contact KillerSpots Inc. We are a full-service digital marketing, production, and media agency employing marketing approaches that dynamically adapt to our client’s business. Let’s talk about maximum R.O.I.s; schedule a discovery call today!

In the increasingly competitive world of advertising, businesses are constantly looking for ways to make their brand stand out and leave a lasting impression on potential customers. One of the most effective and enduring methods of achieving this is by using catchy radio jingles in advertising campaigns. 

In this article, we’ll explore why radio jingles are so powerful in boosting advertising efforts, and how working with an advertising and branding agency can help create the perfect jingle for your brand.

The Science Behind Earworms: Why Catchy Jingles Stick in Our Minds

A catchy jingle is often referred to as an “earworm” because it burrows into our brains and becomes near impossible to forget. Studies have shown that our brains are wired to remember music more easily than spoken words. One reason for this is that music triggers an emotional response, which helps to create a stronger memory. Additionally, the repetitive nature of jingles, along with their simple, memorable melodies, makes them more likely to stick in our minds.

When a jingle becomes an earworm, it can greatly benefit the brand being advertised. The more a potential customer hears and remembers the jingle, the more likely they are to remember the brand and its products or services. This can lead to increased brand awareness, customer loyalty, and ultimately, sales.

Leverage the Power of Radio: Reach a Wide Audience

Even in the age of ads in digital marketing, radio remains a popular and effective advertising medium. According to a recent Nielsen report, radio reaches 92% of adults in the United States each week. This means that by utilizing radio jingles in your advertising campaign, you have the potential to reach a vast audience.

Moreover, radio listeners tend to be loyal and engaged, often tuning in to their favorite stations daily. This provides advertisers with the opportunity to have their jingle heard repeatedly by the same audience, increasing the likelihood of it becoming an earworm and achieving the desired results.

Stand Out from the Crowd: Differentiate Your Brand

In the crowded marketplace, it’s essential to differentiate your brand from competitors. A catchy radio jingle can help you achieve this by creating a unique auditory experience for listeners. When your jingle plays on the radio, it can immediately grab the attention of listeners and make your brand memorable.

Additionally, a well-crafted jingle can convey your brand’s personality and values, helping to create a strong brand identity. This emotional connection can help to foster customer loyalty and encourage repeat business.

Partner with an Advertising and Branding Agency: Create Your Perfect Jingle

Creating the perfect radio jingle requires a deep understanding of music theory, marketing principles, and the specific needs of your brand. This is why partnering with an experienced advertising and branding agency is essential. These experts can help you create a jingle that is not only catchy but also effectively communicates your brand’s message and values.

An advertising and branding agency will analyze your target audience and industry, helping to develop a jingle that resonates with your potential customers. They will also ensure that your jingle is seamlessly integrated into your wider advertising campaign, including ads in digital marketing, to create a cohesive brand experience.

Conclusion

Catchy radio jingles have stood the test of time as a powerful tool in advertising, helping businesses to increase brand awareness and drive sales. By leveraging the science behind earworms, the wide reach of radio, and the expertise of an advertising and branding agency, you can create a memorable jingle that effectively boosts your advertising efforts. So, if you’re looking to make a lasting impression on your target audience and stand out from the competition, it’s time to consider adding a catchy radio jingle to your advertising arsenal.

If you’re tired of sifting through mediocre advertising agencies, then KillerSpots Inc. is what you need! Our team of creative masterminds specializes in everything from Radio Production to SEO, ensuring that your brand stands out from the crowd. Let us start creating something amazing together! Contact us today and see for yourself why our clients can’t stop raving about our killer work!

Advertising jingles have been a part of marketing strategies for decades. They have the power to capture the attention of consumers and help them remember a brand. A catchy jingle can stay in a person’s mind for a long time, influencing their purchasing decisions. But what makes an effective advertising jingle? In this article, we will discuss the key elements that make an advertising jingle memorable and impactful.

The Power of a Catchy Melody

The most obvious element of an effective advertising jingle is a catchy melody. A memorable melody can stick in the mind of a consumer and create a positive association with a brand. A jingle should be simple and easy to sing along with. It should be catchy enough to stay in the minds of people who hear it, but not so annoying that it becomes irritating. A good melody can also have emotional resonance, creating a positive connection with the listener.

Clear and Memorable Lyrics

Another essential element of an effective advertising jingle is clear and memorable lyrics. A jingle should communicate the brand’s message in a concise and memorable way. The lyrics should be easy to understand and should stick in the mind of the listener. They should be simple enough to be sung along with, but not so simplistic that they are forgettable. A good jingle should also have a clear call to action, encouraging the listener to take a specific action.

Repetition, Repetition, Repetition

A jingle should be repeated enough times to stick in the minds of the listeners. Repetition helps create familiarity and can make a jingle more memorable. It is essential to find the right balance between repetition and overexposure. A jingle that is played too often can become irritating and lead to negative associations with the brand.

Uniqueness and Originality

An effective advertising jingle should stand out from other jingles in the same market and create a positive impression. A unique jingle can help a brand differentiate itself from its competitors and create a lasting impression in the minds of consumers. An original jingle can also generate buzz and social media attention, helping to increase brand awareness.

The Right Tone and Mood

The tone and mood of an advertising jingle can have a significant impact on its effectiveness. A jingle should match the brand’s image and personality. It should create the right emotional response in the listener, whether that be happiness, nostalgia, or excitement. The tone and mood should also fit the product or service being advertised. For example, a children’s toy jingle should be fun and upbeat, while a luxury car jingle should be sophisticated and elegant.

Adaptable and Flexible

An effective advertising jingle should be used in different contexts and adapted for different media channels. A jingle that works well on TV may not work as well on the radio, and vice versa. It is essential to consider the different media channels and how the jingle will be used before creating it. A flexible jingle can also be adapted for different products or services within the same brand, helping to create consistency across different marketing campaigns.

Memorable Branding

Lastly, an effective advertising jingle should have memorable branding. The jingle should be associated with the brand in the minds of consumers. The brand’s name or tagline should be included in the jingle, ensuring that it is remembered along with the melody and lyrics. The branding should be consistent across different marketing channels, creating a cohesive brand identity.

Conclusion

An effective advertising jingle is a combination of many different elements. A catchy melody, clear and memorable lyrics, repetition, uniqueness, tone and mood, adaptability, and memorable branding all contribute to a successful jingle. Creating an effective jingle requires careful consideration of the brand’s image, message, and target audience. With the right jingle, a brand can create a lasting impression in the minds of consumers and increase brand awareness and loyalty.

Transform your brand’s voice and make it unforgettable with KillerSpots, the industry-leading digital marketing agency. Elevate your brand’s image with KillerSpots’ exceptional jingle marketing services and experience the contagious creativity that has made them a trusted, global production house since 1999. Call KillerSpots now at 800-639-9728 to start your jingle marketing journey today!

A radio jingle is a short, catchy, and memorable tune used in radio commercials to promote products and services. These powerful marketing tools have effectively grabbed the listener’s attention and created a lasting impression. It can also help your business be unique and increase brand recognition. 

However, it’s not enough to create a catchy tune for the radio. You must also understand its effectiveness and ask yourself if you should compose one. This step will help you and your marketing team maximize your resources and get the best investments. 

If you’re ready to get your song on air, this article will explain why radio jingles work and how to know if they’re the best fit for your marketing strategy. 

How Can Jingles Help Brand Your Business?

Radio jingles are fun and memorable tunes associated with a particular brand. These commercial marketing tools are effective in advertising because they reinforce the brand’s positive qualities, and a study shows that 89% of respondents support that. For instance, Campbell’s soup jingle “Mmmm, Mmmm Good” reminds people of the soup’s delicious taste and brings back memories of childhood comfort.

Why Are Jingles Effective?

Jingles are effective because of repetition and can get stuck in people’s heads. They serve as an “earworm,” and even serious businesses like law firms use them to their advantage. People may remember a jingle for a DUI (driving under the influence) lawyer they’ve heard and potentially hire them to handle the case.

Jingles are also a cost-effective advertising method that can lead to free word-of-mouth promotion. Moreover, they don’t need to be expensive to create and can be budget-sensitive. You can create an effective jingle by hiring an experienced media partner. 

What to Ask Yourself about Radio Jingles

After explaining why you need jingles and how they are effective, here are three questions to ask yourself before launching this commercial on the radio. That way, you’ll avoid wasting resources and maximize your marketing efforts. 

1. Do I Need to Distinguish My Brand? 

If your business struggles to stand out among its competitors, you could stay unique by creating a catchy jingle. For instance, many customers have many options when they need a plumber, but a short but memorable song can help a company stick out in their minds.

When people repeatedly hear a catchy song for a plumber in their area, they’re more likely to remember the brand when they need their services and may even visit the website or call for a quote. That happens because the jingle has helped connect the customer and the brand.

2. Do I Need to Boost Brand Recognition? 

If you’re unconfident about your brand’s prominence, conducting surveys or market research to gather data may be a good idea. After that, you can determine if you should compose a jingle, which can help enhance your brand’s overall recognition by reaching a large audience through radio advertising. 

Although not everyone who hears your song may be interested in your product or service, they’ll eventually remember it when they’re ready to purchase or try it.

3. Does My Company Have a Lot of Regional Competition?

Consider the competition level in your area. Ask yourself if your business faces intense rivalry from numerous small companies or just a couple of big players. Your business already has a significant portion of the market and aims to withstand emerging competition. However, if you’re facing tough regional competition, you must learn to set your brand apart, and you can do so by creating a catchy tune. 

Conclusion

While radio jingles are effective forms of commercials, they only work if they’re catchy and you plan for it properly. You can avoid wasting resources and maximize your investments by educating yourself about its effectiveness and asking the right questions. 

If you need a production team to help your business compose catchy radio commercials, hire KillerSpots, Inc.! We’re a contagiously creative full-serve production house serving clients worldwide since 1999. Call us now, and let’s compose your next big hit!

Advertising your small business on the radio is still one of the most effective methods of advertising. In fact, even in 2022, more Americans listen to the radio than use Facebook every week. And radio holds the highest collective trust of any advertising channel. If you want to get your small business out there, advertising with a jingle for small business is the best way to do it.

Jingles have been widely used in advertising for decades. From the first jingle broadcast for Wheaties on Christmas Eve, 1926, jingles use the power of music and repetition to stick their associated product into the heads of customers for good. You probably can think of at least five jingles off the top of your head without trying too hard. They’re just that powerful.

But what goes into a catchy jingle for a small business? How do you get customers to remember your brand without annoying them or overwhelming them? Writing jingles is a bit of a science, but we’ve broken down the top 6 factors to keep in mind when writing a jingle for small business. With this guide, you’ll have a catchy earworm of a jingle in no time.

1. Audience

The first rule of thumb for any advertising campaign is to think of your target audience. Jingles are no different. The audience you’re trying to capture is going to determine the type of small business jingle that they’ll respond to. In general, you’ll need to create an audience profile before you start writing so you can determine who your ideal audience is.

There are a lot of factors that go into an audience profile, but here are the big ones:

• Gender
• Age range
• Geographical location
• Occupation
• Family/Marital status
• Race and/or ethnicity
• Income status

With your ideal audience in mind, you’ll need to think about what factors appeal to them. Younger demographics will likely gravitate towards a jingle that’s more upbeat or resembles pop music. A higher-class crowd may like something classical, instead. A rural audience may like acoustic sounds instead of electronic ones. The words and instruments you use in your jingle all have different meanings to different people, so choose carefully.

2. Product/Service

The product or service that your jingle is advertising is the second most important factor to consider when writing a jingle for small business. This will determine the style of the jingle and the content almost as much as the audience. What do you want your audience to remember about your jingle? What does your small business offer that your competitors don’t? Think about your overall brand image and the call to action you’d like your customers to take and use that to write taglines or lyrics to be sung for the jingle.

Make sure the style of your jingle matches your business, as well. If you have a tech company, futuristic, electronic tones will sound better than acoustic or rock music. A jingle for a car dealership should sound fast, upbeat, and inspired by rock or pop. If the image the music evokes is the opposite of what your business is associated with, audiences may be confused and not realize what the jingle is advertising.

3. Mood/Tone

Evoking the right mood and tone with your jingle for small business is the key to making sure your company stands out. You’ll need to determine what you want your audience to remember most when they hear your jingle. What should they think about your company? A real estate agent’s jingle should evoke trustworthiness and professionalism, while a jingle for a toy company should be fun, playful, and energetic.

4. Wording

If your small business jingle isn’t instrumental only, chances are, it’s going to be your tagline, slogan, name, or phone number that is going to be sung. Out of these choices, you should pick the one that will drive your audience to your intended call to action. If you want listeners to call your business, having your phone number as part of the jingle is the best course of action. If you want to drive home what makes your business different than the others, a strong, memorable tagline is a better choice for the jingle wording.

Choose words for a tagline or slogan that are simple to pronounce and evoke strong imagery. Use famous jingles as examples—which company’s jingle gets stuck in your head the most? Take the elements that make their slogan so effective and use them for your jingle for small business.

5. Repetition

Repeated sounds, notes, or words are what make a song or jingle stick inside someone’s head. In fact, the human brain loves repetition so much, that it will start to create melodies out of repeated sounds even if they aren’t being sung. Use repetition to your advantage when creating your small business jingle. Whether it’s repeating words, notes, or even nonsense sounds (e.g. “la la la”), utilizing repetition in your jingle is the best way to keep your business at the top of your audience’s memory.

6. Short, Sweet, to the Point

Finally, remember that your small business jingle should be short, sweet, and to the point. Most jingles are only a few seconds long, with a maximum length of 30 seconds for an entire melody to be used under radio ads. The “hook” of the jingle, or the sung tagline or phrase, should be around 5-10 seconds in length. Choose just a few short words to be sung, and don’t make it too complex. You want your audience to be humming the tagline over and over. If it’s too long, the repetition is less likely to stick. Less is definitely more!

Killer Jingles from Killerspots

If you’re not a songwriter or lyricist, Killerspots has been producing jingles for small businesses since 1999. Our talented team of writers, musicians, and singers will help you through the jingle development process, from the initial concept meeting, all the way to hearing your jingle on the radio, in commercials, and beyond. Listen to some of our previous work and get in touch with us for a free jingle quote.

Many businesses owe almost all of their growth to the assistance they receive from advertising agencies. Maybe that is why the industry for advertising agencies is worth more than $59 billion each year in the United States alone! However, many businesses are failing to make the most of jingles for business advertising, one of the most efficient advertising techniques out there!

Many business leaders do not realize how many benefits come with using a jingle for advertising. If more people appreciated the power of the jingle, more businesses would be likely to use them.

Of course, since businesses often do not use jingles, that means that it is easier for those that do to stand out from their competition.

So what are all of the benefits of using a jingle for your marketing? Read on to learn all about the most important advantages that come with using a business jingle!

Branding Benefits of a Jingle

Many people find it hard to describe exactly what branding is. One powerful way to think about branding is that it is like creating an artificial personality.

People are used to forming relationships with other people and getting to know their personalities. Businesses do not have personalities, but branding can help them appear to have personalities.

Business leaders can put together a personality for their business and then potential customers are more likely to feel like they have a social connection with a business. That sort of connection can lead to greater trust in a business.

So how can a jingle help with this process? Almost everybody defines themselves at least in some way by the music that they enjoy. A person who does not have any relationship to music may have trouble connecting to people, at least along that dimension.

If a business brand does not have any relationship to music, then it can have trouble connecting to people along the dimension of music. Creating a signature jingle for a business means giving people the sense that the business has a certain personality that relates to music as well as to other things that are important to humans.

You Can Use Catchy Jingles Over and Over Again

One of the amazing advantages of jingles that many people overlook is that you can use them over and over again. The vast majority of individual ads do not provide that much value. That is why businesses need to create new ads all of the time.

Every time they create a new ad, they pay a certain expense to do so. In contrast, you only pay for the cost of creating a jingle one time. Once that is done, you can use it over and over again, which makes it unique among advertising tools.

Whereas most advertising tools get less effective if you use them many times, jingles get more and more effective when you use them over and over again.

Jingles Are Easy to Remember

There is a reason that we have a song to teach children the alphabet. It is much easier to learn sequences of words and ideas when they are placed to music.

People have a deep instinct for music that helps it stick in their minds. That means that not only can you use a jingle many times, but people will be much more likely to remember your jingle than anything else about your advertising.

That makes it one of the single most potent advertising tools a business can have. 

A Jingle Branding Element Makes a Strong Impression

We already talked about how associating a business with music can help people feel like the personality of the business is more real. However, jingles can help you with branding in other ways as well.

Just making a business seem like it appreciates music is not the same thing as deciding what message to send with the music of the jingle. Whatever ideas you associate with the jingle will be disproportionately salient in the minds of potential customers.

For example, if a jingle talks about the importance of community, consumers are more likely to think of community as one of the strongest values of a business.

You might also choose to represent cost savings or reliability as among the highest values of a business. Whatever value you express with a jingle, people will remember it more than almost anything else you express about your company.

Catchy Jingles Can Brighten Moods

Many people hate advertising. They feel that it is intrusive and does not provide value to them the vast majority of the time.

However, jingles can be much more pleasant to experience. As a result, you can turn what could feel like an intrusive ad into an enjoyable experience for consumers.

Enjoy Less Competition

Most companies are already saturating other marketing spaces. Using a jingle can mean standing out because fewer businesses realize how effective a good jingle can be.

Jingles Become More Powerful With Time

Other ads tend to lose value over time. What seemed relevant before becomes irrelevant as the years go by.

However, jingles enjoy the opposite dynamic. The more you use them, the more powerful they become. Years later, they can even provide the benefits of nostalgia.

Understand the Benefits of Having Jingles for Business

It is hard to deny the significance of the benefits of having jingles for business advertising. They provide a unique combination of efficiency and efficacy. The more you understand the power of the jingle, the better able you will be to assess if a jingle is the right marketing move for your business.

To learn more about how you can obtain a powerful jingle, feel free to reach out and get in touch with us here at any time!

You might be shocked to learn that approximately 89 percent of people believe musical jingles to be a very effective form of advertising. Giving your brand or product a catchy tune and lyrics is one of the easiest ways for people to remember it. Odds are, if you hear “catchy advertising jingle”, you’re already hearing a few top candidates in your head!

As it turns out, creating a lasting and memorable advertising jingle is a delicate art that requires a keen eye for music and marketing. This brief guide will break down some of the all-time classics of jingle production.

Kit Kat – “Give Me a Break”

Not only is the Kit Kat bar practically synonymous with its enduring jingle, but the phrase “give me a break” has never been the same since!

First introduced in a 1986 TV ad, “Give Me a Break” was written on a whim by a junior copywriter before becoming an immediate favorite of test audiences. Since then, it’s landed among the most iconic jingles for ads. You likely know it’s impossible not to think of whenever you snap off a piece of any candy bar for that matter!

State Farm – “Like A Good Neighbor”

Enlisting the catchy musical expertise of Barry Manilow, State Farm debuted one of the most instantly recognizable jingles for business in 1971.

With the help of the “Copacabana” singer, “Like A Good Neighbor” became ingrained in the culture’s musical memory. To this day, almost every State Farm ad either begins or ends with a quick, truncated instrumental version of the song title’s five simple notes.

McDonald’s – “I’m Lovin’ It”: An All-Star Jingles Production Duo

Even when writing a jingle for commercials that are only a few seconds long, sometimes bringing together A-list jingle production talent yields only the best results.

In 2003, the iconic “ba-da ba pa-pa” was first sung by none other than Justin Timberlake over a composition by Grammy-winning rapper Pusha T. Tragically for Pusha, he missed out on the profits from the jingle’s publishing rights. “I want artists to know that,” he attests to this day, “Keep the publishing.”

Chili’s – “I Want My Baby Back, Baby Back, Baby Back…”

It could perhaps be dubbed “the commercial jingle that never ends”. Chili’s first debuted this repetitious earworm all the way back in 1986.

With a cyclical, never-ending baritone backdrop of “I want my baby back, baby back, baby back…”, Chili’s made its signature dish a staple in the cultural consciousness. The song has been spoofed and referenced all over, from the Austin Powers films to Scrubs. The catchiness is unimpeachable, and it makes the temptation to order at least one rack difficult to not indulge.

Empire – “800 Number”

At the end of the day, remembering brands, product names, or snappy slogans is easy enough. As Empire Carpet Today proved, it’s a next-level feat altogether for jingles in commercials to get an audience to easily recall an entire ten-digit phone number.

The enterprise once known as “The Empire Carpet Man” has changed its name and number since first introducing the song. Nonetheless, over the image of CGI employees installing carpets, it’s hard not to hear the company’s entire contact number right as you see it: “800-588-2300 Empire!”

Subway – “Five Dollar Footlong”

Sometime around 2008, Subway was offering new daily specials and very much wanted the world to know. With endless variations of repeating “Five. Five dollar. Five dollar footlong”, they succeeded in this goal without a doubt.

Subway originally conceived the “five dollar footlong” as a sly sales tactic. However, the company quickly realized the viral deal of their jingle’s namesake had run away from them. Unfortunately, the five dollar footlong deal ended for good in 2018.

Folgers – “The Best Part of Wakin’ Up”

For over thirty years, Folgers had coffee enthusiasts of the world rejoicing around the unforgettable refrain: “The best part of wakin’ up is Folgers in your cup”.

The song proved so influential for so that a fan even purchased the rights to it as recently as 2021!

Snagging the song’s rights for ninety thousand dollars at an auction, one enterprising stranger somewhere in the world will be bringing in residuals every time it’s played publicly.

Oscar Meyer – “I Wish I Was An Oscar Meyer Wiener”

To this day, “I Wish I Was An Oscar Meyer Weiner” perhaps remains an undeniable candidate for “weirdest slogan ever coined”. If anything, that goes to show you the staying power of a catchy and memorable song!

The tune was first cooked up by Richard Trentlage, a Chicago musician who simply held a unique fondness for jingle writing. In his kooky theme song, he imagines muses upon the key to being loved by everyone you meet: living out an existence as an Oscar Meyer wiener.

Originally accompanied by a goofy cartoon in its first 1965 ad, the song has spent decades giving us an odd reminder that life as a hot dog…might not be so bad?

Produce A Jingle Worthy of The Hall of Fame

If the countless success stories weren’t enough to speak for themselves, quality jingles production can sometimes be the secret ingredient that takes your brand to the next level. There’s no easier way to see how a good jingle could boost your brand than to try it yourself!

At Killer Spots Agency, our proven, expert approach to radio, voiceover, and jingle production is here to provide measurable results.

Contact us today and let us help you bring your brand’s unforgettable jingle to life.

Americans better love their ads! The average American sees between 6,500 and 11,000 ads every day.

If you want your commercials to stand out, you have to make them interesting and distinctive. An easy way to do that is to write jingles for commercials. 

But don’t start writing song lyrics just yet. You need to know a few things if you want to make a memorable jingle.

How do jingles work, and what lyrics should they contain? How can you gain influence from other jingles without replicating them? How do you develop your brand through a jingle and encourage your audience to reach out to you? 

Answer these questions and you can master how to make a memorable jingle in no time. Here is your quick guide.

Think About a Core Message

Your jingle should have a message that your audience can discern easily. Think about what the purpose of your jingle is. You may want your audience to know what the phone number for your business is, or you may want to promote a particular product. 

Base everything in the jingle around that message. If you’re promoting a phone number, sing about what calling the number will do for your audience. If you’re promoting a product, you can describe the product and explain how it is better than others. 

Try to write your message into one sentence you can repeat in your jingle like a chorus or refrain. Revise that sentence until it becomes more musical and catchy. You can use rhyme, alliteration, or assonance to make your sentence sound good.

Jingles for television ads are a little different than jingles on the radio. Your song needs to match the visuals on screen, and your jingle must fit within a 30-second or one-minute advertising block. But you still need to have a core message that resonates with your audience, even with accompanying visuals.

Contemplate Your Brand

Your jingle will not be effective if you do not attach it to your pre-established brand. If your business has a traditional and conservative brand, your jingle shouldn’t be silly or reminiscent of modern pop songs. 

Take a look at your previous marketing efforts and think about how your customers perceive you. If you are running a new business or don’t have a clear idea of your brand, you can run focus groups. You can also conduct surveys, asking your customers what they like in advertising. 

Listen to some classic jingles like 1-877-KARS-4-KIDS. Think about what your impression of the company is after you have listened to the jingle. Break down how the lyrics, beats, and rhythms of the jingle develop the brand, and think about how you can engage in a similar effort.

Research Jingles With Similar Messages

You are likely competing with at least one other business that has created a jingle. Listen to the jingles your competitors have made. 

It is okay if your jingle shares some characteristics with theirs, like a similar chord progression or beat. However, your jingle needs to have distinctive qualities, namely an original message. 

Once you’ve looked at your competitors, you should research businesses similar to yours in other geographic areas. Listen to what they do and take notes on the qualities in their jingles that you like. You should also brainstorm a few ways to distinguish your jingle, such as including descriptions of local landmarks.

Avoid Regurgitating Other Songs

Many people create jingles that are clearly inspired by popular songs. It is okay to take influence from a song that is at the top of the charts. 

But you should never take characteristics from popular songs and drop them in your jingle. You risk infringing on the songwriter’s copyright, which can lead to a lawsuit. 

You also risk making your jingle dated. Many pop songs fall off the charts after a few weeks, and you want your jingle to last longer than that. 

Select an Identifiable Genre

One of the best ways to develop your brand through your jingle is to pick a genre your audience would identify with. If you are a law firm, you may want to select a jingle based on classical music. If you sell land, you can make a country jingle that reminds your audience of the Wild West.

Feel free to look at subgenres as well. Trucking companies can make a truck-driving country jingle. 

Once you’ve selected a genre or subgenre you want to make a jingle in, you should do your research on the genre. Look to see if any of your competitors have made a jingle in your genre. If they have, you may want to select a different one so you can be more unique. 

Create a Strong Intro and Finish

Most jingles are 30 seconds or one minute long. You have to pack in a lot of information in a short period of time, but you can’t forget about having a strong introduction and conclusion. If you don’t hook your audience in, they won’t engage with your message. 

Many intros in jingles do not use lyrics, but catchy notes to draw your audience’s attention. Try to write a couple of catchy chords or an interesting melody. If your intro is really good, you can repeat it over the course of the song or as a conclusion. 

Your conclusion can be a call to action. After talking about your business, you can give your phone number so your customers know how to reach you. 

Write Effective Jingles for Commercials Today

Creating jingles for commercials means understanding a few different things. Each of your jingles should have a message that you contain within a catchy line. The jingle should develop your brand without contradicting previous marketing efforts. 

You should research other jingles, but your jingle should be its own product. Never replicate what pop songs are doing. Hook your audience in with a great melody at the start and then let them go with a call to action. 

Don’t create great jingles alone. Killerspots Agency helps Cincinnati businesses create jingles for commercials. Contact us today. 

Video advertisements, such as television ads, are shared 1,200% more than the combination of texts and links. Consumers are able to remember videos better, thus remembering the brand and its products. 

In fact, investing in television ads can increase the effectiveness of your advertising by 40%! 

That is if you do it right. 

It can be difficult to capture the attention of viewers when commercials are on. Nowadays, TV watchers turn to their phones during a commercial break. So, how do you make them look up from their smaller screens?

Keep reading to find out!

1. A Memorable Jingle

What are some of the most memorable jingles of television ads today? According to this study, “Nationwide is on your side” is the best-known jingle. We’ll bet you even sang it in your head when coming across those words. 

The second most memorable is McDonald’s “Ba-da-ba-ba-baaa… I’m lovin’ it.”

Closely following isn’t even much of a jingle, just the powerful cry of “RICOLAAAAA.” 

We’ve learned from this that your jingle doesn’t have to be extremely clever, long, or funny. It just has to be simple and unique. Not to mention, a commercial jingle should be timeless. 

By this, we mean you should not factor in trends, because trends are always shifting. 

Think about what your brand sells and who the target audience is. Familiarize yourself with their likes and dislikes. Then, consider your brand identity and how the two correlate. 

What are you promising to the consumer with their use of your product or service? How should your customer feel afterwards?

The Nationwide insurance jingle suggests safety and calmness with their services. McDonald’s suggests that their delicious food will make you want to do a little dance. Ricola allows the user to think they can scream from the mountaintops after using their lozenge. 

Look for a way to convey messages like these through a jingle of your own. If writing jingles production isn’t your forté, we’re happy to help. 

2. A Promise to Make Consumer’s Lives Easier

You’ve created your business through identifying a lack of your product or service in the market. Therefore, your business should be the saving grace of your target consumer. 

Your television ads should make this apparent. They must suggest the problem and offer your solution. 

The suggestion of a common problem can be difficult to convey nonchalantly. This must be expertly done, as it will be the factor that makes your audience look up from their phones. 

Don’t be the ad that directly questions: “Do you have problems with blah-blah-blah?” That makes it too infomercial-like. 

Make the commercial seem like it is an exact representation of your target audience struggling without the use of your product or service. Give it some quirks, make it slightly absurd, add your spin on the situation. 

And then bring it home with your business being the superhero. End with that killer jingle that everyone gets stuck in their heads, and you just got someone to search your business on their phone during the next commercial. 

3. Representation Matters

There is a line between consumers wanting to see their celebrity idols endorsing a product versus them wanting to see folks they can identify with. 

The best television commercials both entice a customer and offer trustworthiness. Trust can be built between a brand and its customers through inclusive marketing.

In fact, 49% of consumers do not purchase goods from brands that don’t uphold similar values. 

We suggest looking at the reviews of your products and services to find who is using them. Address their concerns with your television ads and let them know you’re listening. 

A brand that listens to their customers gains loyalty. 

A celebrity on TV commercials give it that “wow” factor, but only for short term interest. Representing folks with real issues and offering a real solution will provide you with long-term sales. 

4. Pair Your Television Ads With Radio

We at Killerspots are experts in multiple ad production services, and custom jungles for your business can live on a few different advertising entities. 

Ears will certainly perk up when they identify a familiar sound. So, if you’re watching TV at home and hear an ad that you heard on the radio earlier today, you’ll likely look up to see what it is. 

This is an attention grabber. 

It also suggests to consumers that your business must be doing well if able to afford both television and radio ad placements—thus granting your business credibility. 

If a consumer in need of services like yours thinks you to be credible and trustworthy, they’re more likely to pick your business over competitors. 

5. Consistency is Key

When placing an ad anywhere, regardless of it being TV, radio, print, etc., you want your advertisements to be consistent. By this, we mean that you want your ads to seamlessly coalesce.

Doing this allows your customers to immediately identify your brand. You’ve attracted a niche market, and your products or services must find a niche commercial idea that can be translated across mediums.

Perhaps that’s through using the same actor or actress every time. Maybe your jingle plays at the beginning as a quick identifying trigger. 

No matter how you do it, you want people to see or hear something and immediately recognize your brand. 

Jingle Your Way to Sales

Creating engaging television ads is difficult to come by nowadays, but the most important thing is the jingle that pairs with it. This sets the tone of your brand and serves as a building block to loyalty and sales. 

Contact us today to find out what we can do for you and your business. We are a full-service agency that is eager to tackle any of your marketing needs.

Have you browsed the toy aisle at Target lately? You might recognize some throwback items.

Fisher-Price is bringing back replicas of the 1980s and 1990s toys. CareBears, My Little Pony, Saved By the Bell, Smurfs, and Alvin and The Chipmunks have all made comebacks in the past ten years.

Advertisers are tapping into the joys of yesteryear in an attempt to counter pandemic fatigue and the stress of 2020 and 2021. TV ads, shows, movies, even holiday radio jingles can use the same concepts for success this season.

It turns out today’s American parents are enamored with nostalgia, and the holiday season is the perfect time for children of the 1980s and 1990s to take their kids on a walk down memory lane. Just ask any parent over 35 if they’ve watched Home Alone or A Christmas Story with their kids.

Keep reading to revel in the holiday season cheer these vintage TV and holiday radio jingles will inspire.

What Makes Great a Holiday Radio Jingle?

Holiday radio jingles should invoke listeners’ emotions. The best Christmas radio advertisements grab attention and keep it. So how do successful holiday advertising radio jingles combine these two concepts?

Creating a sense of nostalgia is an effective tool in holiday advertising. GenX and Millenials love to relive their childhoods. Bringing back popular 1980s and 90s holiday radio jingles grab attention and invoke emotion for these generations.

Not only do they get excited about the music from their past, but they also want to share those sounds (and the feelings they conjure up) with their kids.

Incorporating the right instruments is essential as well. Without those iconic festive sounds, you can’t create a memorable holiday radio jingle. Composers are experts at mixing instruments with bells and vocals.

And some holiday commercials stand out more than others simply because they master the mix!

Hershey’s Holiday Bells: We Wish You a Merry Christmas

Nothing rings in the holiday season like a Hershey’s Chocolate Kiss commercial. This timeless classic is proof that effective marketing doesn’t have to break the bank.

If you don’t remember, this holiday classic portrays ten red and green Hershey’s Kisses in a triangle formation. There’s a lone silver Kiss at the triangle’s base directing the operation.

When the director nods, each green and red Kiss takes their turn, ringing a note of the classic holiday song, We Wish You a Merry Christmas. The silver Kiss director waves its Hershey flag to the beat of the music.

The simple bell-influenced soundtrack has become synonymous with Hershey Chocolate Kisses. This jingle is a stroke of marketing genius at only fifteen seconds long.

M&M’s: Dance of the Sugar Plum Fairy

Just try listening to the Dance of the Sugar Plum Fairy and not hear the memorable phrase, “They do exist!” This commercial portrays two classic M&M characters leaving milk and cookies out for St. Nick.

When the pair come across Santa stuffing their stockings, everyone is surprised. One animated chocolate morsel yells, “He does exist!” Shocked, Santa replies, “They do exist!” and promptly faints.

This whole exchange takes place to the sweet, familiar tune of the Dance of the Sugar Plum Fairy.

Taco John’s: Nachos Navidad

“I want to wish you a Merry Christmas, from the bottom of my heart! And from Taco John’s!”

Does this sound familiar? We bet you can hear the tune Feliz Navidad—made famous by Jose Feliciano—in your mind right now. Taco John’s gives us something to look forward to with their Nachos Navidad each year.

The annual red and green nachos aren’t just a festive favorite for the dinner table. Each Taco John’s franchise donates a portion of their holiday nacho proceeds to local charity organizations.

Pairing a holiday giving campaign with the sounds and tastes of the festive season is a clever way to run an ad campaign that benefits everyone!

Campbell’s Soup: Let It Snow

In 1998, Campbell’s used the classic holiday tune, Let it Snow, in a now-iconic commercial. In the ad, a snowman is unhappy about the cold and windy weather. It makes its way inside and sits down to eat a warming bowl of Campbell’s Chicken Noodle Soup.

Once it gets warm, the snow melts off the snowman, and a little boy is sitting in its place. This Campbell’s Soup commercial is guaranteed to make every viewer feel the coziness of the holiday season.

Coca-Cola: Always Coca-Cola

Coca-Cola has always used its own jingle to ring in the holiday season. Their “Always Coca-Cola” commercials have featured brightly lit semi-trucks to polar bears since the early 1900s.

Play this song for anyone born before 1995 and they’ll recognize it right away!

More Popular Sounds of the Season

There are plenty of seasonal songs, but some have serious staying power. The best Christmas radio advertisements tap into the concept of the earworm—you know, that song you hear playing over and over in your head.

From classical music to Top 40 hits, here are some of the most recognized festive tunes.

Anything from the Nutcracker

It’s probably safe to conclude that Tschaikovsky had no idea how wildly popular this eight-numbered suite would become. These pieces were composed in the early 1890s and still play in almost every retail outlet.

White Christmas

This Bing Crosby classic was originally performed in the movie Holiday Inn. It’s catchy, fun, and sure to bring a smile to anyone’s face.

There’s No Place Like Home for the Holidays

This classic has been co-opted by almost every musical genre. It’s upbeat, happy, and easy to sing along to. This song proves that nostalgia can be a powerful tool in advertising year after year.

All I Want for Christmas Is You

It’s almost impossible to listen to this Mariah Carey hit and not tap your foot to the beat. From jiggling in your seat at work to an all-out dance party, it has that perfect mix of rhythm, lyrics, vocals, and nostalgia to get everyone’s attention.

Other great covers of this song include versions by The Roots and Jimmy Fallon with Miriah Carey and the Piano Guys.

Have Yourself a Merry Little Christmas

Frank Sinatra made this tune famous in the 1950s. Depending on the visuals, vocals, and instruments this song is paired with, it can be tear-jerking or heartwarming—or even both simultaneously.

Baby, It’s Cold Outside

Despite the controversy surrounding this tune, it has been embraced by all kinds of companies, singers, and celebrities. Few people can forget Will Ferrell and Zoey Deschanel’s rendition in the Christmas movie Elf.

In other contemporary duets, the words are often changed to make them a little less, shall we say, culturally awkward. And this is a solution embraced by radio advertisers seeking to utilize this catchy holiday tune still, too.

The Channuka Song

This ditty by actor, director, and comedian Adam Sandler is a knee-slapper for sure. Anyone who loves this parody song should look up the Diwali version by Steve Carell of The Office. (A parody of a parody—meta, we know!)

Little St. Nick

What this song lacks in meaningful lyrics, it makes up for in pep. Brian Williams and The Beach Boys’ unmistakable harmonies shine through in this holiday favorite.

Jingle Bell Rock

Bobbly Helms, Brenda Lee, and Lindsay Lohan have all ensured Jingle Bell Rock has remained relevant to numerous generations of pop music lovers. This upbeat favorite would be a good lead-in or lyric re-write option for a holiday radio jingle.

Carol of the Bells

This instrumental favorite is a Christmas classic. Many people associate this piece of music with the choir scene from the family film Home Alone. It’s an unmistakable holiday season song.

What Makes Holiday Radio Jingles So Catchy?

If you listen to a lot of holiday music, you’ll start to notice familiar themes and sounds. It’s clear that people associate certain rhythms, instruments, and arrangements with the US festive season.

Bells or chimes are often used in intros and outros. Many holiday radio jingles have upbeat tempos and brass accompaniments.

Jingle or Sleigh Bells

Those iconic sleigh bells conjure up visions of Santa on his sleigh. Using jingle bells as an entrance or exit sound is always a great way to start or end a holiday radio advertisement. A sprinkle of jingle bells mid-commercial is a subtle way to add interest to a holiday radio advertisement.

Ho, Ho, Ho

Adding Santa’s jolly old voice to radio jingles for holiday advertising might seem cliche, but it works every time. It’s a practical and obvious way to encourage listeners to get into the holiday spirit.

Handbells and Chimes

“Ding, dong! Ding, dong!”

You’ll hear this unmistakable Christmas sound on the iconic Hershey’s Kiss commercial. Handbells are also an essential feature of Paul McCartney’s Simply Having a Wonderful Christmastime.

Listen carefully, and you’ll start to hear handbells in many of the most popular holiday tunes.

Children’s Choirs

The sweet, innocent, and pure sound of children singing is the perfect partner for a holiday radio jingle. Check out The Christmas Cannon by Trans Siberian Orchestra for a great example of what can be achieved

How to Make the Best Holiday Radio Jingles

The pros at Killer Spots Agency can help you create that oh-so-perfect mix for your holiday radio jingle. Your jingle will be 100% custom created and 100% yours. We also offer web design, social media management, and SEO services to really get your message out to the right audience.

Contact us today, and we’ll partner with you to ring in Christmas with a holiday radio jingle to remember.

Radio jingles are an iconic staple of advertising. They’ve been around since the beginning of radio, and always leave potential customers with a catchy tune in their head.

But there’s a lot that goes into making a good radio jingle besides a catchy tune. If you’ve ever found yourself wondering how radio jingles are made, you’ve come to the right place.

We’ve put together a detailed guide that goes through the radio jingle process from inception to airwaves. If you’d like to learn more, keep reading! 

History Of Radio Jingles

While radio technology had developed in the late 19th century, it was not until the turn of the 20th that it began to catch on with the public.

Starting around 1905, commercially-available radios were available for purchase. By 1920, radios were fairly common household items.

At this time, they were primarily used for news reports. The widespread commercial use of radio had still yet to be explored.

In 1926, General Mills was credited with creating the first radio jingle for their Wheaties cereal. It aired on Christmas Eve in the Minneapolis-St Paul area.

General Mills noticed something interesting: their sales skyrocketed, but only in the Twin Cities area. The jingle was successful as an advertising tactic, so they began broadcasting it in other areas, and sales followed.

The rest, as they say, is history. The use of radio jingles skyrocketed shortly afterward and became a staple of radio for decades to come. 

Interestingly, it’s not just companies that use radio jingles to advertise. Each radio station call sign (the 4-letter combination given to each station) has its own unique jingle, even today.

How Radio Jingles Are Made

Some people think that jingles are recorded in-house or at the radio station itself. But there is actually an entire industry that revolves around the creation of radio jingles.

Writing, recording, and producing a radio jingle is a specialized skill set that only a few professionals are really skilled in.

If you’re looking for a radio jingle for your business, make sure that you go with the pros. A bad jingle may be memorable for the wrong reasons. 

Figuring out a Target Audience

The part of how radio jingles are made is identifying who your customers are. Think of your jingle as a company’s audio logo. It forms a crucial part of a brand’s identity.

Identifying your customer base will ensure that you are getting your jingle played on the right stations at the right time. If you’re a hip young company, you may not want to air your jingle during a late-night talk radio show.

It will also help you to set the tone of your jingle. While all jingles are catchy, the instrumentation and vocals can communicate a wide range of “personalities” to your potential customers.

Writing a Hook/Catchphrase

Usually, the first part of making radio jingles is writing the hook. These are the words and melody that make up the vocal part of the jingle.

This is a lot harder than it seems. You have to convey the entire message of your jingle with just a few notes and words. 

Think about one of the most well-known jingles in the world: McDonald’s. You don’t even have to hear it without “I’m Lovin’ It” popping into your head.

That’s the power of a good hook. It’s simple, easy to remember, and catchy. This should encompass what your company is about.

If you have a tagline, you might already have a catchy hook. All you need is a melody to go with it. 

Typically, professional jingle writers are your best bet for crafting the perfect catchy hook.

Composing the Music

After the main hook is written, the rest of the score has to be filled in. This is very dependent on the overall tone of your jingles for the radio.

You wouldn’t want to pair old-timey orchestral instrumentation with a poppy, bright jingle. The instrumentals should match the tone and “vibe” of the melody.

Instrumentation is written out for each instrument that will be recorded. This includes guitar, bass, drums, keys, and other instruments.

A professional composer should be used at this point. If you are using studio musicians, you need the sheet music to be readable.

Some professional jingle writers can also write all of the instruments in a digital audio workstation. This can save you time and money on recording in a full studio with a band.

Booking the Studio

Regardless of whether you choose a full band or to just record vocals, you will need to book a recording studio.

It is important not to skimp on this step. A high-quality recording in a dedicated studio space will sound better and be much easier to mix and master later. 

Generally, studio time for radio jingles is not as extensive as recording a music album. 

However, you need to budget time for multiple takes. Vocalists often do upwards of fifty takes in the studio to get the perfect one. Live musicians will also need time to do several takes. 

Make sure that the audio engineer you work with knows what format your recordings need to be in. This is something you should consult with your mixing engineer with. 

They may want stems or full tracks. There is also the question of format, which can vary from studio to studio. 

Finding Musicians

If you are using live instruments for recording radio jingles, you are going to be in the market for studio musicians.

Studio musicians are dedicated professionals who are trained to learn music that other people have written and play it for recording.

They will be much more efficient and easier to work with than just hiring random musicians off of Craigslist. 

Most studio musicians will bring their own gear, although some studios have plenty of gear for use as well.

Make sure that the musicians fit the jingle’s sound. Ensure that they have quality sheet music or charts to work off of. This will make the recording process go much smoother.

Finding Vocalists

Finding an experienced jingle singer is probably the most important part of the recording process. 

Different vocalists have different styles and vocal qualities. Most professional jingle singers will have portfolios available of past work, so make sure they will fit the sound.

If the jingle ad also has a voice-over, think about hiring a separate narrator. Usually, narrators are a separate specialty from jingle singers. 

Recording Process

Once everyone is in the studio, it is a matter of setting up microphones and recording the tracks.

Generally, the musicians will track first, and then the vocalists will add their work on top.

At this point, lean on the expertise of the jingle writer who will be producing the session, and the audio engineer who records it.

They will be able to pull out the best performances from the musicians and vocalists.

As mentioned, the recording process may take several hours, even with an experienced team. This is crucial for getting the best results for a jingle. 

The recording studio session is a key part of how radio jingles are made. Make sure that expectations are clear and that everything is planned in advance. A smooth session is the best session. 

Mixing and Mastering

After the tracks are recorded, your jingle enters the mixing phase. This is where your jingle producer or an experienced mixing engineer will treat the tracks with some studio magic and expertise.

Even the best raw recordings in the world will still need to be mixed, so this step should not be rushed. A good mix will ensure that every part sounds good and that the overall sound is perfectly balanced.

After the initial mixing is finished, your jingle will be mastered. Mastering is a special process that balances the mix to sound good on all kinds of sound systems including car stereos and cheap earbuds.

At the end of this process, you will generally receive multiple versions of your jingle.

It is not uncommon to get a full package: acapella vocals, instrumentals, a full radio spot, and just the hook. Each track will be mixed and mastered perfectly and be ready to send to the radio stations for use.

Using Your Jingle

After you get your masters back, you will need to send them to the radio stations in the markets you are targeting.

This involves paying the station an advertising fee in order to have your jingle played. Some stations will charge by length, while others will charge per play. 

Generally, you own all of the licensing rights to your jingle after the recording process is finished.

Some jingle producers will ask for a cut of the profits, while others offer all-inclusive packages. Make sure to check beforehand.

In addition to radio play, you can also use your jingle in TV commercials and online streaming platforms. This will really help you get your money’s worth out of your jingle!

What Makes a Good Radio Jingle?

Obviously, there is quite a bit of work and expertise that goes into how radio jingles are made.

If you want the best radio jingle possible, you’ll want to go with a professional.

Luckily, we offer a whole host of advertising services, including the best award-winning jingle writing and production in the business.

Check out our list of services, and please feel free to contact us at 1-800-639-9728.

With marketing strategies becoming outdated almost immediately after they pop up, radio jingles have withstood the test of time. Ever since1926, when the concept first came to light, radio advertising jingles have been central to marketing campaigns.

But don’t mistake jingles for slogans or a song with the company name or motto, though. The best marketing jingles create brand awareness by staying in the listener’s head long after hearing them.

Out of all the radio jingles ever produced, these ten are the most effective marketing and are worth recognition in 2021.

1. Oscar Mayer, “I Wish I Was an Oscar Mayer Weiner”

The Oscar Mayer Weiner jingle is one of the old radio station jingles from 1965. It was part of a nationwide campaign to market the franchise hotdogs to as many people as possible. Written by Richard Tentlage, the tune became an instant hit among kids and adults at the time.

While the jingle was only in audio format when airing for the first time, its huge success led to the production of a TV commercial. Today, the video has over a million views on YouTube, and even the current generation knows it word for word.

There have been remixes of the Oscar Mayer jingle over the years. One performed by a metal band, the other by a barbershop quartet, and even a singing parrot. Either way, the “I wish I was an Oscar Mayer Weiner” jingle continues to dominate the minds of all its listeners.

2. McDonalds, “I’m Lovin It”

During the early 2000s when McDonald’s stock was plummeting there was a re-think of their marketing strategy. In 2003 they had Tom Batoy and Frank Tortora to help them develop a radio jingle that would change the company’s fortunes and their lives.

After the jingle first aired, people couldn’t stop singing the lyrics – “ba-da-ba-baa-baa,” and the jingle became an instant hit. The fact that Justin Timberlake and Pharell Williams, two pop icons hopped on the track fueled its popularity massively.

And although the campaign was to last two years only, the jingle still dominates the airwaves and people’s minds. By 2020, this jingle was in 11 different languages, with five different commercial videos created around it.

3. Kit Kat, “Give Me a Break”

Kit Kat, the popular milk chocolate manufacturing company was not so famous until the release of this jingle. According to Michael A Lavine, one of the writers of the jingle lyrics, “Give me a Break” was to be a backup in case the main jingle flopped, but it ended up standing out more among audiences.

“Give me a break, give me a break, break me a piece of that kit kat bar,” as the lyrics suggest has had people eating kit kat all over America. Even though the original radio ad has undergone modification with celebrities like Chance the Rapper coming in, the slogan remains the same.

Considering the jingle first debuted in 1986, and 564 Kit Kat are consumed each second worldwide, it’s clear that this marketing jingle continues to deliver.

4. Band-Aid, “I’m Stuck on a Band-Aid”

” I am stuck on a Band-Aid because a Band-Aid is stuck on me” are the lyrics to this famous jingle. It was written by Barry Manilow, who is popular for several hit jingles, including the brains behind state farms jingle “like a good neighbor” in 1975.

After partnering with Johnson & Johnson to come up with this masterpiece, both parties benefited from its release. The giant band-aid supplier sold more band-aids than ever before, and barry won the Young & Rubicam a CILO award for the song in 1976.

While there are other marketing campaigns, including the current one featuring a ballet dancer who uses a band-aid to stitch up her feet after a performance with the slogan “Stick With It,” none has come close to matching the band-aid anthem.

It shouldn’t be a surprise that the company earned 247.5 million in revenue during the 2017 year calendar.

5. “I Don’t Want to Grow Up, I’m a Toys-R-Us Kid”

Toys R Us, the famous kids’ toy company released this jingle as a radio advertisement in 1982. Written by best-selling author James Patterson in collaboration with Linda Kaplan, the jingle is among the widely recognized to date.

The theme of the jingle begins with kids playing with different toys from the company while singing the song. I Don’t Want To Grow Up, I’m a Toys R Us kid. The video creatively portrays video games, bikes, trains, and even teddy bears without seeming too salesly.

Whether you’re a child or an adult, this jingle makes you feel like never growing up because of the comfort of toys. The tune recurs in your mind for quite some time and those who hear it, still remember the song days or weeks after.

What’s more, since the company almost closed its door in 2017, it re-took this slogan as their main advertisement to boost their sales, which worked.

6. State Farm, “Like a Good Neighbor, State Farm is There”

State Farm is one of the leading insurance providers in the country, thanks to a successful marketing campaign. The driving force behind it? That’s right, the radio ad Like a Good Neighbor, State Farm is there”. 

The slogan, first released in 1971 as part of the insurance initial marketing campaign, turned out to be the key to people’s hearts and pockets. It depicts the various challenges people experience while at home and how insurance can help solve these problems.

While there have been different versions of the jingle throughout the years, including one in 2010 and more recently last year, all versions maintain the melody.

State Farm has undoubtedly reaped big for 30 years from jingle, and nothing current seems to suggest it will stop anytime soon.

7. Huggies, “I’m a Big Kid Now”

Huggies Pull-ups are a popular diaper option and at one point overtaken pampers as the market commander. This is thanks to the I’m a Big Kid Now audio that was played in almost every jingle radio station nationwide after its release.

Produced in 1990, the jingle has taken many other forms since, but the core message of I’m a Big Kid Now remains. In the latest Huggies advertisement, a child confidently sings the song I’m a big kid now to their mom as they use the potty.

Currently, Huggies Pull-ups owns about 22% of the diaper market share and is synonymous with this famous radio jingle. And while there may be other jingle campaigns to come, few will match the clout this slogan continues to bring the brand even today.

8. Alka Seltzer, “Plop Plop, Fizz Fizz”

The Alka Seltzer jingle was created in the 50s but didn’t air until the mid-’70s. When the company first started, it advocated using one tablet instead of two to treat stomach illnesses. But as they would quickly realize, this was a catastrophe for disaster.

Many people who consumed the tablet for their stomach irritation problems still experienced the problem later. This forced a re-think, and doctors recommended users take two tablets instead of one at a go for the medication to work.

To popularize this finding, the company launched the Plop Plop, Fizz Fizz campaign that aimed to educate the consumer about usage. It depicts the sound of two tablets landing in a cup of water, and then producing the fizzing sound – thus Plop Plop, Fizz Fizz.

The jingle marked 75 years this year, and Alka Seltzer celebrated the jingle as one of their best in history and held a contest in honor.

9. Folgers, “The Best Part of Waking Up”

For over 30 years, Folgers, one of the leading coffee makers in the country used this tune in their radio advertisements. The song first debuted in jingle radio stations as audio in the late 1950s before the TV commercial appeared in 1984.

Written by the talented Leslie Pearl, the composition has a cover in almost every music genre you can think of. From country to gospel, R&B, folk, Celtic, and even jazz with superstars like Rockapella, Aretha Franklin in the remixes. 

While the jingle earns hefty royalties to date, Folgers decided to auction it up to the highest bidder after three decades of dominance. It is yet to be seen what the current owner will make from the jingle, but one thing is for sure, The Best Part of Waking Up lives in our minds.

10. Meow Mix

Meow Mix is a creative jingle created by Tom McFaul in 1974 to popularize Ralton Purina cat food products. The video typically shows cats enjoying their food while another sings along to the tune before ending with the slogan – “Tastes so good, cats ask for it by the name.”

After 20 years of using the jingle in different commercials but maintaining the original melody, the company decided to retire the song. However, due to market demand, they have since relaunched and dubbed it Meow Re-Mix.

The Best Radio Jingles in 2021

These are the top ten radio jingles in 2021. Some are more recent, while others are slightly older. However, all have had an impact on the minds of individuals across the country and world.

There’s no denying it, jingles are still a large part of marketing, and companies could do better if they utilize them well.

Contact us today to create a jingle for your business that will outlast the present and future generations.

If the saying “I’m lovin’ it” feels familiar and reminds you of McDonald’s, it’s because an effective radio ad worked its magic on you. 

Radio jingles have been used since 1926 when Wheaties cereal recognized the mass potential of radio advertising. They aired the first-ever radio jingle and ever since then radio advertisement has often relied on catchy, can’t-miss-them songs. 

Radio ads have relied on this method for a few different reasons. Radio songs and jingles help listeners remember a brand name and set the tone for the company. 

They also engage customers and help create a specific mood that customers associate with the brand, even years later. 

Even if a product is not something a customer would normally use, they will still remember that product’s advertising jingle. They may even sing it or bring it up in conversation with others. 

If a company has the money they may even shell out big money for famous singers and actors to be part of their campaign, which only boosts sales and spreads their popularity. 

For that reason, radio jingles are a permanent part of our culture. Read on to learn about the top 10 jingles that have resonated with audiences over the years. 

1. Nationwide 

This jingle is at the top of the list for good reason. Nationwide insurance first premiered their famous “nationwide is on your side” jingle in 1965 and it has resonated with audiences ever since. 

The jingle tells customers that they can trust their brand and that they will be taken care of. The tone of the voice singing is also reassuring, comforting, and everything a customer would want to feel from an insurance company. 

The jingle is still so popular today that the company continues to use it. Most recently sultry, popular singer Jill Scott covered the jingle to give the tune a modern feel. It has certainly come a long way since the first version of the jingle. 

2. McDonald’s

“Ba da ba ba baaa, I’m lovin it!”

This jingle is so catchy that most people everywhere would be able to recognize it. That’s because McDonald’s launched this ad worldwide and translated it into 11 different languages. 

Part of this was because famous pop star Justin Timberlake was tied to the song. The singer, who originally rose to fame with the pop group NSYNC, could be heard crooning the jingle during both television and radio commercials.

McDonald’s spent the money to take the ad as far as it could go and it showed. The jingle could be heard everywhere you went, whether it was on television, the radio, or showing as an ad at an event or sports game.  

McDonald’s eventually registered “I’m lovin’ it” as a trademark and continue to use the slogan to this day. It’s still the longest-running campaign in McDonald’s history. 

3. Ricola

Hearing the drawn-out “Riiiiiicolaaaaaaa” probably brings to mind the scenery of a swiss hillside. That’s because this jingle’s campaign was as effective on television as it was on the radio. 

The cough drop company first used this ad campaign in Germany and Switzerland in 1993 and it was so popular that they eventually released it in other countries. This led to a huge increase in brand awareness that was ultimately quite profitable. 

The television commercial often featured a yodeler, mountainous hills, and people coughing followed by popping a Ricola into their mouth. The iconic jingle is used in their advertising to this day.

4. Rice Krispies 

This popular jingle remains as effective as it ever was, even today. 

It’s so popular that in 2020 Kellog’s released a full-length single featuring the three Rice Krispy elf mascots singing a modern pop version of the song. This song is even available on Spotify! 

The song also got a very rock and roll makeover by the world-famous rock band The Rolling Stones a few years before they became a household name.

Then-bandmember Brian Jones wrote the tune and it was their take on the famous “Snap! Crackle! Pop! Rice Krispies!” lyrics with an edgier twist. 

5. Lucky Charms

Lucky Charms has always run a popular ad campaign for plenty of reasons, but it was their “They’re magically delicious!” slogan that has stuck in people’s memories for years. 

Lucky Charms has always created effective television commercials featuring their leprechaun mascot, Lucky, as he tries to protect his precious bowl of cereal from the kids trying to eat it. 

Their advertising was so successful that it’s recognizable beyond just the main catchphrase.

Many people can recognize the part of the ad that details the eight different marshmallow shapes and colors in the cereal as well. The jingle behind the words is lighthearted and mimics the sound often heard in daytime cartoons for kids. 

6. Spaghetti-O’s

This very popular jingle was loosely based on a 1950s love song by Jimmie Rodgers, “Uh-Oh I’m Falling In Love Again.”

The Spaghetti-O’s jingle is so memorable that it became a regular part of American vernacular that had nothing to do with canned food and is sometimes still heard today.

Locked your keys in your car? Maybe you managed to spill water all over your paperwork. Your first response might have been to say, “Uh oh, spaghetti-o’s.”

This slogan boosted sales for the company and it is still one of the most-bought canned foods today. 

7. State Farm

State Farm Insurance has run such a competitive and brilliant ad campaign for years now that nearly anyone would be able to place where the ad came from if they heard it. 

Their jingle slogan, “Like a good neighbor, State Farm is there,” is not only memorable because of the words, but the actual music underneath the lyrics is catchy and rhythmic. The music on its own makes listeners want to hum and repeat it. 

When they employed actor J.K. Simmons to read the slogan during television and radio commercials it permanently cemented itself into cultural history. 

State Farm used this slogan from 1971 until they retired it in 2016, but it remains as memorable as ever. 

The words of the slogan successfully painted the exact right picture; a company that would watch out for them, as a neighbor might. 

For all these reasons, State Farm’s jingle remains one of the most memorable jingles of all time. 

8. Campbell’s

If you were born after 1930, chances are you grew up hearing the all-too-familiar “Mm-Mm, good, mm-mm good” jingle all about soup. 

The television commercial featuring this jingle often aired during after-school hours to ensure that kids would be able to see it and, in turn, ask mom to buy the Campbell’s soup next time she made a trip to the grocery store. It also played on the radio. 

This jingle was catchy enough that Campbell’s revived it in the early 2000s when sales were dropping. The jingle carries a certain nostalgia that connects with customers even in a day and age where canned soup isn’t as popular as it once was. 

9. Kit Kat

Kit Kat hit it big when they released their famous jingle in 1986. This iconic jingle almost compels listeners to finish the lyrics themselves when they hear it because it’s so catchy. 

In a strange turn of events, this jingle was not meant to be the original choice for Kit Kat’s advertisements. It was a “throwaway piece” according to the song’s composer, Michael A. Levine.  

As the story goes, the ad agency for Kit Kat presented this now-famous jingle as a secret “no” option because they couldn’t present just one song to their client. The jingle audiences all know and love now was never supposed to be famous the way it is today. 

But, luckily for Kit Kat, it ended up working out big for the company anyway! 

10. Toys R Us

The Toys R Us ad campaign is brilliant in that not only did it employ the use of a hard-to-forget jingle, but it was targeted at impressionable and receptive kids. 

The melodic “I don’t wanna grow up, I’m a Toys R Us kid” jingle was heard everywhere in the 1980s and 1990s whether it was on television or the radio. 

The company managed to make being a “Toys R Us kid” synonymous with being a kid lucky enough to get toys from their parents.

Every child wants toys and every child wants the same toys their friends have or better ones than their friends have. The jingle created a sense of being in an exclusive toy club.

While Toys R Us eventually closed all its retail stores in 2018, their iconic jingle remains one of the most popular in culture to this day.

Create Radio Jingles for Your Business Today 

After reading all about radio jingles, it should be clear why a memorable marketing strategy is so effective. 

Creating a catchy jingle, video, or other forms of advertising can make or break a business. If you’re looking to create a catchy campaign for your business and have ever wondered “how much does a radio ad cost?” Killer Spots Agency has answers for you.

Browse through their advertising services and find out about the many ways that you can boost your business today. 

Wheaties aired the first-ever commercial jingle on Christmas Eve 1926. 

Since then, many iconic companies have come up with catchy commercial jingles. McDonald’s “I’m Lovin’ It” and Kit Kat’s “Give Me a Break” are just two of the effective taglines most people are guaranteed to recognize. 

Nothing drives an advertising message home like a catchy jingle. Listeners may either love it or hate it, but if it’s a good jingle, they will remember it. A good jingle connects a brand name with ideas, services, or promotions. 

In the growing digital advertising age, it’s important to remember that this classic advertising tactic can still bring great value to a business. 

Here are the ways investing in a catchy advertising jingle can benefit a business:

Jingles Establish a Brand

Catchy jingles help build a brand’s identity. Jingles are catchy, simple, and repetitive. They are the key to long-term advertising success. 

Quality jingles will help give customers positive brand associations. They highlight a company’s personality. 

Lyrics and music together help create the specific identity a company is trying to achieve. The lyrics help paint the desired picture of the company, while the melody helps set the tone. 

If a brand’s mission is inspiring and upbeat, the tune of the jingle should match that. A high-quality business will use high-quality music in its jingle. 

Catchy radio jingles will build familiarity and establish an emotional connection. Customers transfer their emotions and feelings toward the jingle to the company. 

Balance is key. A bad jingle can do more harm than good. If a jingle comes off as annoying, your customers will hate it and may roll their eyes every time they hear it.

Well-crafted jingles hold a lot of potential and can improve a company’s public image. 

Jingles Help Customers Remember a Brand

While it’s true that good logos make customers recognize a brand on a phone, television, or billboard, jingles appeal to the sense of hearing. Music has strong ties to memory. Thus, jingles have the power to get stuck in customers’ heads. 

When jingles are written well, they will rhyme, have simple verses, and be repetitive. These qualities help the jingle stick in listeners’ heads. If a catchy jingle is easy to remember, consumers will have the brand in the back of their mind and recall it when they require the brand’s products. 

Jingle Music Influences Mood

Music connects to listeners’ memory and mood. Studies show that the areas of the brain involved in planning, movement, attention, and memory are all activated when listening to music. 

Music that makes listeners want to move around or sing can greatly improve their mood. 

If music can affect a person’s mood, that means a jingle can as well. This is an important factor to remember when crafting the right jingle for a business. 

The tune of a jingle can elicit either positive or negative emotions in the listener. It is important to craft a jingle to elicit the right emotional response the company is going for. 

While a jingle helps establish brand identity, it should also help listeners decide how to feel about a certain product. 

The music should always match the product. If the product is very serious, but the music of the jingle is happy and upbeat, consumers will feel confused by the dissonance. 

Businesses should try to elicit positive emotions with their jingle so that consumers feel happy when thinking about their products or services. 

Jingles Create Nostalgia

Great jingles can manipulate customer emotions. If a brand has been using the same jingle for decades, customers can feel a rush of nostalgia when they hear the tune and think back to when they heard it as a kid. 

Nostalgia draws on familiar memories and experiences. It can be a powerful marketing tool because it persuades consumers based on previous emotions. Advertisements that evoke emotions do better than those that don’t. 

When customers feel more, they will be more open to the brand’s message and more open to trying its products. When they are transported to a better time upon hearing a jingle, a business will enjoy increased sales.

Jingles Stand Out From the Crowd

In this day and age, there is a lot of clutter and noise in the advertising world. The rise of digital marketing and advertising has saturated the market.

Consumers are exposed to an excessive number of advertisements daily. Internet users are becoming increasingly desensitized to advertising messages. It is hard for a company’s ad to stand out to consumers when they are constantly scrolling and overwhelmed by various ads. 

Jingles are a great way for businesses to stand out and grab the attention of customers. 

Consumers typically hear jingles on the radio or a streaming platform. The ads come on during breaks. Most people don’t switch channels to avoid a thirty-second ad, making jingles unavoidable. 

Today, music platforms like Spotify are very popular. A catchy jingle aired on one of its commercial breaks is bound to increase a company’s brand awareness and ROI. 

There is no visual component to a jingle, which gives consumers a break. If a jingle is catchy and fun, consumers will hear and remember it in a way they don’t remember digital ads. Music embeds itself into consumers’ subconscious, allowing them to remember it long after they first heard the tune. 

Jingles Are Engaging

Catchy jingle music is meant to be fun and engaging for listeners. They should be snappy and addictive. If a jingle has the perfect tune and a fun line, people will naturally want to repeat it back. 

Kids can even pick up on jingles and start singing them without understanding the brand or its services. 

When people start humming or repeating a jingle in public or any social setting, it is a form of free word-of-mouth advertising. Others around will be reminded of the jingle and may even start singing along. 

Once customers are initially drawn into a catchy jingle, they stick around to hear the rest of the company’s message and what it has to offer. 

Jingles Persuade Customers

Music tends to embed messages in the consumer psyche.

When words are put to music, they become more powerful. Consumers will often create their own repetition by humming the tune or singing the words in their heads. 

Jingles will always have contemporary marketing power because of the effect they have on consumers’ minds. They can greatly influence a consumer’s decision-making process. 

Jingles Are a Cheap Form of Flexible Marketing

When it comes to cost-effective marketing strategies for a business, jingles are hard to beat. They don’t have to involve celebrities or break the bank. An expert can create an effective jingle that is also budget-sensitive. 

The upfront cost of a jingle is well worth the long-term benefits because they are versatile. The one-time investment of hiring a jingle company translates into a piece of marketing that can be used in any campaign. It is important to have experts come up with a jingle as opposed to a business creating one on its own. 

Because jingles do not come with recurring payments of fees, a business can re-use them. Jingles can even be used in print campaigns. Once customers become familiar with a jingle, they will associate the printed words of the jingle with the brand. 

Catchy advertising jingles can also be edited and re-used. If a business wants to shift directions or advertise a new product, it can change up the tune or add a new line. A refresh from time to time can draw more customer attention. 

Because a jingle can stick in customer’s minds, a brand name can pop into their heads even when the company is not running a current ad campaign. That’s the power of a good jingle! 

Buying a jingle is a one-time cost, but it can help a business gain loyal customers. 

Catchy Jingle: An Essential Marketing Tactic

Jingles are one of the most powerful elements of advertising for a business or brand. They can reach thousands of people and boost company sales due to their persuasive nature. 

Killerspots Agency creates killer jingles for every business and budget. Their production team has been creating catchy jingles for over 30 years and knows how to create powerful jingles that will provide businesses with amazing ROI.

Killerspots Agency offers different package options. Jingles are completely customized for each client. 

Click here to get a quote on a catchy jingle from Killerspots Agency today! 

When it comes to running a business in the 21st century, brand recognition is one of the most important things to take into consideration. If you want customers, you’re going to need leads, and if you want leads, you’re going to need to get recognized. 

Almost everyone considers advertising, and we all know the importance of merchandise. But have you thought about coming up with a company jingle? 

Your brain might automatically think that company jingles are old and dated, but check out this list of the most memorable advertising jingles. Some of them aren’t even very musical, just rhythmic and melodic phrases that stick in people’s heads.

No doubt, you recognize all of these corporate jingles. It doesn’t take long for this recognition to turn into good times you spent with the product. That is the power of brand recognition. 

Whereas most advertising works on a purely visual level, a jingle allows you to infiltrate people’s brains sonically. You can effectively dominate your local cultural consciousness by branching out to other forms of advertising.

This article will walk you through all you need to know to create the best company jingles. 

Phase One: Research

Our auditory associations are highly generational and cultural. Because of this, companies looking for jingles need to make sure they know which market they’re targetic. 

What generations of people are coming into your business or calling you up? — are they a younger crowd, or older? You don’t want to create a jingle that calls to mind Engelbert Humperdinck if your audience is all under the age of 21. Conversely, you don’t want to drop the newest Travis Scott song on a bunch of elderly people. 

For young people, make sure you keep up with social media trends, so you can stay relevant. 

But that’s all you need to get specific about. 

Language is extremely specific to the way we live our lives. Language is how we imagine, build and structure our world. You need to tangle the language if your company jingles to your demographic as well.  

You’re not going to want to use a lot of slang if you’re addressing technical professionals. You’re also not going to want to be too cold if you’re shooting for a more casual crowd. 

Phase Two: Get the Music Right

Once you know what sort of music you’re going to be making for your jingle, you have to hammer out the music and get it right. Make sure you work closely with any jingle-writers that you hire to get exactly what you want. Always choose to work with someone who’s willing to co-operate; it’s your business after all.

(Speaking of which, unless you’ve had some serious musical training, don’t try to write your own jingle. In all likelihood, it won’t go very well. The songs are short, but the music is much more complicated than it seems.) 

You have to keep your jingle simple, poppy, easy to remember, and easy to sing. Now is not the time to show off your love for the avant-garde jazz styling of Eric Dolphy. The ultimate test as to whether or not your jingle is working is whether or not people are willing to sing it back.

The thing is, it doesn’t even need to be technically good; it can even be extremely annoying like the Fanta ad, and it will work. 

For the most part, you’re going to want to stay in a major key. The melody should be so simple that you can rework it into several different concepts. Just think about all of the varying ways the Nationwide jingle has been played. 

Phase Three: Get the Lyrics Perfect

You have to get the music right, but you have to get the lyrics more right. In the case of a jingle, the music is just the vehicle you’re serving up a lyric in. 

What should your lyrics be?

Well, for one, they should not be the modernist poetic stylings of Wallace Stevens. They should be short, repetitive, child-like, simplistic, they should stick in your head like gum to the bottom of a table. You might only get one shot to capture the hearts, minds, and imaginations of your audience; make sure you aim well. 

Make sure you use rhyme. People remember rhymes. That’s why they’re so popular in almost every form of popular music. 

Make use of assonance as well. Words that sound alike, that start with the same sounds, that flow together rhythmically like drum hits. All of this can only serve to help people remember you. 

In your lyrics, don’t be afraid to get corny. There’s no such thing as a “cheap” sale, so why should there be “cheap” lyrics? Feel free to use puns, silliness, pop-culture reference, and sentimentality to your advantage; people eat these things up. 

Speaking of sentimentality, don’t forget to suggest a relationship. Don’t be afraid to tell your customers exactly what you provide, and exactly what their relationship to you is. On our list of the greatest ad jingles, we list Toys R Us, who did a wonderful job of getting straight to kids’ hearts. 

One of the reasons they did so well is because, years later, when those kids were grown up, their sentimental attachment to those songs made them share the product with their kids. Which is a sweet moment that means more business. 

Phase Four: Come Up With a Few Options

There’s a reason why musicians do several takes of songs, why movies end up with deleted scenes, and authors go through many drafts of the same scene. You’re stepping into the world of art here, and things aren’t always as cut and try as they seem. As a businessperson, you might just want to pay for the product and get the job done, but it isn’t as simple as that. 

When it comes to creativity, everything is a matter of taste. You might be disappointed by how annoying the jingle your writer came up with is, only to find yourself whistling it in bed at night. Inversely, you might love a jingle, but never be able to remember how it goes. 

This is why it’s important to get several options. Bring your team in and have them listen to all of them. Then give yourself some time to sit and think about which jingle works the best.

Heck, you can even call a meeting a week later and ask your team which jingle has stuck in their head the most. This is a great, scientific way to choose a jingle. 

If you can afford to, it might serve you well to hire several jingle writers. As long as the musicians/company jingle maker is getting paid, and you’re not using any of their music without their permission, they’ll happy to work for you, even if you don’t end up using their song. Session musicians record songs that never see the light of day popular musicians all the time. 

The point is, you need to think outside of the box when it comes to jingles. You’re not going to get 100 percent of the way by hammering it out with facts and logic. You’re going to need to get a little strange. 

Phase Five/Six: Test It Out/Refine

A good business person knows that to succeed, you’re going to have to fail. Some of the most successful business people of all time tanked their first companies abysmally. 

When your jingle hits the air, don’t rest on your auditory laurels. Get out there in the world. Listen to the way your song sounds coming out over the radio, after a song in a Spotify ad, in-between shoes in a commercial, etc; it’s one thing to hear it in the comfort of your office, another to hear it amongst the hustle and bustle of everyday life. 

The hustle and bustle of life is where your jingle is going to have to shine. It needs to cut through the raw fabric of life. Does it sound good, catchy, reliable in this context? 

Take note of whether or not people hum along to the song, or seem to have it caught in their heads afterward. Take note of whether they’re talking about the jingle or not. It’s a good sign even if they’re making fun of your ad or calling it annoying; mimicry means repetition, and repetition means recognition. 

If your jingle isn’t catching, that’s alright. You can use one of your alternate takes, or refine your current one. The more you fail, the closer you get to success. 

Create the Best and Brightest Company Jingle That No One Can Forget

Human beings are creatures of symbol, language, associations, sound. If we’re going to remember a business, we’re going to remember it because of a symbol that’s attached to it; an image, some language, or a song. A company jingle allows you to combine language with songwriting for the purposes of your company. 

Now that you know the six phases of creating a great jingle, there’s nothing stopping you from dominating the business world. 

For more information, contact us today.